August 2, 2012
When you mention the word “advertising”, one’s thoughts immediately turn to a modern office, full of graphic designers and copy writers, all running hither and thither trying to meet deadlines and so on. Few actually realise that advertising has been around for literally thousands of years.
It was certainly used in Roman times, and in ancient Arabia, and became more widespread when printing was developed from the 15th century onwards.
Advertising today accounts for a turnover of nearly $150 billion a year in the United States alone – it is big business!
Advertising is the way in which http://www.scandisplay.co.za can help you convey information about your goods or services to prospective customers. You can do this through a number of different media – newspapers, billboards, television, the cinema, radio, movies, magazines, video games, the Internet, telephone messages, and even clothing. In fact, anything that can carry a message and that can be seen or heard by a prospective client or purchaser, is today considered an acceptable method of carrying advertising.
Scan Display is a specialist provider of display, exhibition, and presentation products, and are the experts to contact if you are having any thoughts of exhibiting any of your products or services at a trade show or the like.
Scan Display has a large team of experts who specialise in display advertising and in producing powerful display solutions, and they will be more than happy to help you with all your advertising needs and requests.
Banner Advertising to Get Your Message Across
You will see a lot of banner advertising these days being displayed in places which attract large crowds – places such as exhibitions, displays, retail stores, and trade shows, and increasing use is also being made of this type of advertising at sports venues such as cricket and rugby matches.
The traditional banner is made of cloth or plastic material and is several metres long and a little under a metre high; even though they may also be the same shape, they are made different by being turned through 90 degrees, or even square shaped.
A banner should always be placed in a location where the maximum number of people can see it. There is an extensive range of banner-types types available in the market for use in the advertising of products and services, but portable banner stands are still one of the most common.
One of the most popular banner-type in Southern Africa is the teardrop banner, but electronic banner boards are fast-becoming increasingly popular at sports stadiums today.
If you want to invest in a little banner advertising and are not a graphic designer yourself, Scan Display is a company of professionals who will be more than willing to assist you. They have a wide range of advertising products including banners and a team of expert graphic designers to discuss the matter with you.
You can see some excellent examples of these products and a portfolio of their work on their website:
Scan Display, whose head office is in Rosebank, Johannesburg, is a market leader in Southern Africa, and has the support of a global network.