November 27, 2014
Companies who are dependent on attending tradeshows, exhibitions and other marketing events know the importance of standing out from the competition. Investing in great quality literature, such as sales pamphlets and brochures, is only one part of reaching your consumer base. A complete brochure advertising approach requires that you invest time and resources into acquiring the correct display options.
You want each visitor to your booth to convert into a new client. This starts by actually attracting the visitor to your booth to begin with. This is done through an effective, well-designed and well-executed banner, with light boxes and other features designed to capture the visitor’s attention. After this, you quickly want the visitor to get more information on your products or services, so that they are instantly hooked. This is achieved through investing in adequate brochure advertising stands.
The brochure needs to be displayed professionally in order for your advertising campaign to succeed. Careful consideration thus needs to be applied to selecting the best stands for your brochure literature. Your sales people should not inundate visitors by handing out countless leaflets, promotional discounts and other sales literature. Instead, your brochure stand should be easily accessible to visitors, so that they can simply grab a pamphlet at the booth’s exit or the product’s table.
Why Choose Scan Display for All of Your Brochure Advertising Needs?
At Scan Display, we are a leader in the southern African exhibition and display industry. We specialise in the award-winning design of retail displays, exhibition stands, brochure advertising and display infrastructure. We also work extremely hard to custom produce extensive and celebrated lines of exhibition stands and infrastructure for our valued clients.
The success of our company is founded on some key strengths, which include an extensive product range and dedicated customer service excellence. At Scan Display, we boast an international footprint of Scan branches and distributors that help to take our vision to the world. With a skilled and gifted in-house design team, and world-class print and production facilities, our motivated team works hard to offer you the great value for your money that you demand from an industry leader.
What Other Areas of Expertise Do We Specialise in?
Aside from offering cutting-edge brochure advertising solutions, we also specialise in the following services:
We also have the capabilities to design, build and manage exhibitions, as was evidenced in the successful handling of the City of Johannesburg’s 2010 Soccer World Cup Public Viewing Area. Our team also provides a full range of exhibition services and can coordinate the event infrastructure for international conferences, as required.
These are only a few of the many areas that we specialise in. We are passionate about our industry and about providing our clients with a quality service and products that they have come to expect from us. To learn more about our range of services and for expert brochure advertising solutions, contact us at Scan Display today.