November 30, 2011
As the competitive demands of the 21st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.
The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.
Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.
These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.
As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.
The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.
Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.