Shaping the future of African travel at We Are Africa

Scan Display was responsible for the design and infrastructure of the new travel show, We Are Africa, hosted in Cape Town in May. The event, held at the iconic Cape Town Stadium, showcased a selection of luxury African and Indian Ocean travel brands. The 550 hand-picked exhibitors operate bush camps and safari lodges, urban hotels and beach resorts.

This travel trade show by Beyond Luxury Media Ltd took place in South Africa for the first time. It follows Beyond Luxury’s other travel trade events in Marrakech and Miami. The client is a global player, with extremely high expectations for creativity and quality and Scan was tasked with supplying the best of everything within a tight schedule.

Scan’s previous experience of working at the stadium, such as during the Soccer World Cup ™, was invaluable. Delegates entered the stadium on a red carpet and were welcomed by huge letters spelling out ‘We Are Africa’. Individually-lit exhibitor booths were slick and sophisticated, with red carpeting off-setting the modern white furniture. Visitors could relax and enjoy champagne and gourmet snacks at the comfortable seating and café tables provided in the public areas.

Scan Display’s Cape Town branch was delighted with the results of its team’s efforts. The show was the perfectsetting for showcasing the African continent to the international tourism industry. It also revealed the high standard that the Southern African exhibition and display industry is capable of.