February 22, 2010
An exhibition can be a marketing dollar saver if done right. It is also a great way of getting in touch with your niche market, but you have to prepare well. The first consideration is whether you are ready for unrestricted inspection by the public of your products and services. To ensure that your company is ready to onto an exhibition it is vital that you make a few test runs and quality checks well in advanced of the actual exhibition. If you plan to participate in the next trade fair, think in advance and visit a similar one. Make notes of the stalls that attract attention and also look for the best stall locations at the exhibition. Book those stands well in advance and apply the same principles of marketing at an exhibition as the stalls that got your attention.