October 12, 2009
For those companies that want to stand out from the crowd when it comes to opportunities to market either products or position the corporate brand, custom designed retail displays and banners offer the perfect solution to their individual needs. These displays are usually used to increase the impact of point of sale marketing initiatives; however these versatile display units can be used in any environment where the company interfaces with customers and clients. These opportunities for retail positioning include trade shows and conventions, as well as sporting and cultural events, as well as product launches and road shows.
The custom designed retail displays are especially useful where the product message needs to be disseminated to as many people as possible, such as the aforementioned road show. The light weight and portability of the custom displays make them ideal for this use as they can be transported from event to event with very little effort. These retail display units are also extremely easy to erect so they should present no problem to even experienced marketing employees and junior marketing personnel who are usually found erecting the display units during the road show.
Custom designed retail displays are also extensively used at the point of sale, where the highly visible nature of the displays can serve to differentiate products from the competition. With supermarket shelves rapidly filling with competitive products sourced from all over the world point of sale displays are rapidly becoming indispensable marketing tools for the South African manufacturer. These point of sale custom designed retail displays can be manufactured to designs specified by the customer.
New manufacturing technology and printing processes mean that the designs available to the customer are now almost limitless. Banners which are traditionally an extremely important part of any retail display can be produced in almost any size and the new printing processes mean that colours are even more vibrant than ever before. The client can specify unique designs that incorporate such elements as the corporate or brand logo into the custom designed retail displays. All that is required to ensure a one of a kind display is the supply of material in a suitable high resolution form. This graphic material will ensure that the end product is of the best quality.
The custom graphics can be incorporated into industry favourite designs of retail displays, such as those featuring tear drop banners or the industry standard flag banners. For added impact hanging banners and full display solutions, which are used extensively at trade shows and conventions can also be tailored to meet the individual requirements of the organisation.
Custom designed retail displays offer extremely attractive returns on the initial investment by the company. These retail displays are characterised by their low cost and quick production cycles. The hard wearing vinyl material that is used in the manufacture of the retail displays is extremely hard wearing and can be used over and over again.
Companies like Scan Display specialise in manufacturing custom designed retail displays that conform to the unique requirements of the individual client. They can offer advice based on years of experience as to the correct solution to all of the clients’ design needs when it comes to various custom display options.