The advertising displays at tradeshows must incorporate powerful graphic elements to draw attention not only to your booth, but also to specific products or services. You want to stand out amongst the hundreds of exhibitors in a crowded hall and thus need highly effective advertising displays.
With only a few seconds to your disposal per visitor to make the visual impact you need to make use of all types of advertising displays to get attention. From the booth signage to the banners, brochure stands, furniture, and flooring to the booth lay-out, and lights all play a role in the overall perception that the visitor gets. Everything must be visually attractive, highly functional, and professional.
With the above being said, your displays must incorporate the elements of simplicity. Don’t bombard the visitor with numerous messages. Keep the message straightforward and use as few words as you can to make an impact.
With the above in mind, carefully consider the colours used. If you want to create a cool feeling then go with blue, white and green, but remember that these colours may not be as striking as red, yellow and orange types which bring home the feeling of warmth. When going with the warmer colours you have to limit their usage to prevent over stimulation and a feeling of just too much to handle.
Creative lighting can do much to enhance the overall effect and to draw attention. Effective usage of spotlights can draw attention to particular products and enhance the welcoming atmosphere. Also consider light boxes which will put the light behind the images and immediately help to grab attention.
We offer a wide range of products to be used in advertising displays. In addition, our expert graphic design team will help to ensure that your message can be driven home within a few seconds. Contact us for a quote on stands, furniture, equipment, printing, and project management for your next exhibition.
