Your Promotional Banner Must Be Designed For Maximum Impact
A promotional banner can take almost any form. Each type of promotional banner has its own advantages and disadvantages and the type you select will depend on the banners' intended use. It follows logically that an appraisal of your exhibition stand requirements will determine which type of banners you would use. Banners are essential if you regularly attend shows, trade fairs and exhibitions and a professional exhibition stand can go a long way towards selling your product and brand to visitors.
A vertical promotional banner sticks into the ground and takes up very little horizontal floor space. These are usually found in groups, imparting a cheerful atmosphere and attracting visitors from far off. One example of a vertical promotional banner is the sharkfin banner; others are teardrop banners, flag banners and telescopic banners. Vertical banners such as these are virtually impervious to wind; once anchored, they simply swivel with the wind and always point downwind. It would require a gale to unearth them. Therefore, they remain the best outdoor banners. A-frame banners are also used outdoors, but require anchoring.
Another type of promotional banner is the pull-up banner. When not in use, this type of promotional banner rolls up compactly into its storage tube and is easy to transport. At the exhibition stand, simply unroll the banner, lock it and place it in the right spot. Many different sizes are available, up to 1.5 m x 2.1 m in size. Naturally, their vast banner area makes them unsuitable for windy outdoor conditions. Another type of promotional banner is the pop-up.
Always ensure that the message on your promotional banner is easy to disseminate at a glance and that the design, layout and use of colour are striking and offer good contrast. Your logo and corporate identity are important focal points too. For more information on any type of promotional banner, contact us.
