Top Tips for Exhibiting at Interbuild Africa 2018 with Scan Display

April 5, 2018

Exhibiting at Interbuild Africa 2018 

Interbuild Africa is the continent’s largest building services and construction exhibition and comes to the Nasrec Expo Centre in Johannesburg in August 2018. The exhibition will celebrate its 50th anniversary this year and will run from 15 to 18 August, for four days filled with product launches, live demonstrations, technology innovations, conference and seminar discussions, and lots of professional expertise to take advantage of.

Even if you just plan to visit and do not have your own exhibit, it is highly recommended that you attend if you are in the construction business, with excellent networking opportunities in the offing. Today, we will focus on how to optimise your exhibition stand to maximise its effectiveness at Interbuild Africa 2018. First, let’s look at some preferred focus areas for people who plan to have their own exhibits at this event.

Top Tips for Industry Types Planning to Exhibit 

Businesses in the construction industry usually work closely with the manufacture, supply, or distribution arms of the industry, or all of them. Standing out is difficult and an exhibition stand puts you right in the middle of the action. If you are in construction, Interbuild Africa allows you to market to a targeted audience of like-minded individuals.

Some of the domains covered at Interbuild Africa include affordable housing products, building design, landscaping and paving, civil engineering, computer modelling and software, hardware products, kitchens and bathrooms, lighting and electrical, surface textures, and security management. Once you establish which of these groups you wish to target, the next steps become simplified and achievable with the help of Scan Display.

Top Tips for Your Interbuild Exhibition Stand 

Whether you plan to showcase your brand-new and innovative product or simply aim to promote your established brand within the industry, your stand has to meet certain requirements before it can be a magnet to potential customers, future business partners, or investors. First, you need an attractive exhibition stand that not only informs the people walking by, but also triggers their curiosity, prompting them to pause and spend some of their valuable time to get to know your product or business.

Scan Display offers a wide selection of exhibition stands to suit every type of business, with an option to build your very own exhibition stand as well. Second, you should ensure that your product or business has a USP, or unique selling proposition, to draw people in and get them talking about your exhibition stand, which will lead to more impressions at the exhibition, and hopefully turn into potential business. The chances of having great success during your four days exhibiting at Interbuild will dramatically increase if you simply ensure that your stand is inviting, informative, and attractive, with something unique to offer the industry in order to draw in those future customers.

For some of the best ideas and designs in terms of exhibition stands for Interbuild Africa 2018, choose Scan Display, and peruse our website for images and further details. Let Scan Display make the difference for your exhibition stand at Interbuild Africa 2018 and experience the benefits of having a quality exhibit that can give your construction business the boost it needs.