Trade Show, Exhibition, Event and Retail Corporate Branding Solutions

September 14, 2013

Five out of seven businesses started in South Africa will fold in the first year. This is against a global average of one out of two businesses that fold in the first year. This startling figure was released by Trade and Industry Minister Rob Davies. This is a scary statistic indeed, because what it tells us is that if there are seven businesses started in South Africa, in one year only two of them will continue to be in existence. In other words, five of them will be out of business within a year. So how is a business to stay afloat in these difficult times?

Whether you’re a business working the tradeshow booth circuit, or simply an organization trying to get your brand out to your targeted demographic, chances are you’ve heard about Scan Display within your industry inner circle.  While exhibition corporate branding solutions can prove a major success in any marketing mix, it has also firmly established itself as a major weapon in developing a brand at trade shows or event and retail exhibitions. If you’re currently not considering this approach in your displays for exhibitions, it’s time to start!

Speaking sense is more important than speaking loud and branding is all about getting heard the most in the congested market space. Scan Display provides corporate branding solutions with infinite resources to help your business succeed!  The team at Scan Display bring out the best in your products and showcase it with a tremendous level of expertise and an obsessive attention to detail. We are committed to providing ideas, inspiration, strategy, and tools to help corporates grow their business and achieve success through exhibition branding solutions. Our proven solutions help customers drive exhibitions, events, retail and display markets, advertising campaigns and trade show traffic. We can assist you to build your brand through the following solutions:

  • Exhibition services
  • Project management
  • Retail display
  • 3D design
  • Graphics & print

Exhibition Branding Solutions

One of the best corporate branding marketing solutions brushed aside by many corporate businesses is that of making use of branded exhibition stands. However, this can be an excellent solution of meeting your target market and getting your brand noticed. Influencing the customer’s behaviour in favour of successful branding solutions is the prime focus of our work. As part of our exhibition branding solutions, we study your business objectives, your products and most importantly your end customers to know what they want and how your exhibition can stand out from the rest. We have an extensive and comprehensive collection of display products with which we do this, and the correct combination can ensure your brand’s success.

Scan Display supplies the full range of exhibition and event services from custom-built exhibition display stands and portable systems to roll-ups and pop-ups, banners, flags and brochure holders, clip frames, carpeting, electrics, audio visual and furniture rental. We have pioneered the use of rolled carpets, tension fabric systems and modular shopping kiosks in the local market and proudly own the rights to manufacture the modulbox™ and mo5™, mobile exhibition and event solutions, in Southern Africa.

Scan Display is a company that will look after the design and construction of your exhibition display stand from start to finish, from logo design, graphics, production, delivery, erection and eventual breakdown of your display.

Important Factors to Consider When Using Displays for Exhibitions

When creating your company exhibition display there are a few significant features to keep in mind throughout the design process to guarantee that you end up with a final product that truly encompasses the business image that you want to convey. Always keep a steady focus on the professional image that your exhibition display offers to passers-by. Your expectations of your exhibitions should always reinforce your image as a polished, poised and professional one. Never set up an exhibition display that looks shabby and dated – it instantly renders your company as an ineffective (and potentially financially struggling) non-entity! Additionally, consistency should also remain a priority throughout the design process. In order to truly showcase your best branding efforts, your exhibition should convey an updated, consistent branded message.

Scan Display is a market leader in the exhibition industry, and with our help you can have an exhibition display that will be a crowd-puller, guaranteed to get your brand noticed. We will boost your brand in highlighting the benefits that attract your desired customers and give you the advantage that you desire and deserve. Our branding solutions add value to your brand image and thus prove beneficial in forming a positive brand perception.

Contact Scan Display today, our team of professionals can assist you with your trade show and exhibition corporate branding solutions, every step of the way.