July 29, 2009
Todayâ€™s prospective new clients are nervous â€“ theyâ€™ve just been witnessing a global financial downturn with banks folding, giant companies declaring bankruptcy, workers getting laid off and the stock exchange dropping. Whether your product is a computer game or an electric car, when you have a display at a trade show you are selling you. That may sound a little odd, but the whole point is that potential clients have to trust you. Itâ€™s all a matter of body language. When they see you standing solid with your arms folded across your stomach, they get the message â€˜Stay away â€“ this is my territory!â€™. Itâ€™s up to you to approach prospective clients and to welcome them to your display. They must feel that they are wanted.