February 22, 2010
If you will book trade show stands for the first time, you will want to keep within a smaller budget. First observe and learn. You should have a long term goal with the trade show stands. You will use the knowledge and experience gained from the first trade show to plan the next one which will incorporate everything you have learned. For the first trade show, you may want to go with a previously used booth to save money. Go with more generic signs that can be used in future shows as well. Customisation should only come from the next show when you have a clear focus. Study various booths and plan ahead. Go with furniture rentals rather than purchasing furniture that will not be used in your future trade show stands.