May 17, 2017
No business has a chance of survival if marketing isn’t a serious part of their business strategies. The logic is there, especially when it comes to a new brand or business; if your customers don’t know that you are there, they cannot make use of your brand, product or service. In addition to this, once they know that you are there on the market, they have to have the confidence to pay for or buy into your brand. After that, it becomes crucial to keep customers coming back for more, and if possible, give them the confidence to stick to your brand in the face of other competitors. This means that your advertising strategy has to address all these things: brand visibility, brand familiarity and brand loyalty.
While a lot of companies invest heavily in traditional advertising media, such as print advertising, radio and television advertising, it is not always the most effective way to do things. The marketing plan has to be streamlined according to the business. For instance, a small business that just operates in Durban will not get much value from paying a lot of money for a countrywide television advertisement, as they only serve the local community. It also means that large, countrywide businesses should be the only ones who invest in this type of advertising. For smaller and medium enterprises, there are other means of marketing that can be very effective, including social media, advertising banners, gazebos, and even branded corporate clothing and other items.
When compared with the cost of television, print or radio, using branded advertising banners or flags actually brings a lot of benefits – not only is it vastly cheaper, but the clever design of these items make them highly visible and can create a perception of the brand identity in a flash. These items can also be used again and again, and they are particularly effective at trade fairs, sports days and other corporate events.
The design of the advertising banners, gazebos or branded flags has to be well thought out, because it has to draw attention to the brand, while also providing the observer with an idea of what the brand is about and how they can benefit from using the brand. It is vital that the potential client or consumer of the product or service is able to form the right impression of the business or brand, and banners should not only be eye catching, but also attractive and functional.
Great banner design will allow your advertising banners to be effective outdoors and indoors. Designs may be highly elaborate, but they still have to act as representatives of the brand, which is why it is important that the designers are knowledgeable and well trained to capture the best brand image. Outdoor events are usually a little more fast-paced, which makes it harder for the banner to be read, while indoor events, such as trade shows, enable users to spend some time with the design and perhaps read some text. Usually, good graphics and minimal but clear text are recommended.
If you are looking to boost your presence at any given event, contact our team at Scan Display to find out more about our range of banners, gazebos, and other eye-catching advertising media.