by Ceri | Jun 26, 2017 | Display stands
4 Great Types of Outdoor Displays and Their Benefits
At the core of any successful business, there is a good marketing strategy. Not only is it essential to let your target market know that your product, service, or brand exists, but you also have to convince them to make use of it. And after they have used your product or service, you have to make them come back for more. You have to maintain their loyalty to your brand, amidst competition. This is where marketing counts. Not only do you have to find innovative and creative ways of grabbing the attention of your potential customer, but you also have to keep reminding them that your brand is still there.
The advertising landscape changes all the time, but the purpose of advertising remains – to bring your customer and your brand together. Outdoor advertising has grown significantly over the last two decades and there are several types of innovative outdoor displays that will catch the eye and bring your consumer closer to your brand:
- Billboards: One of the oldest types of outdoor displays, billboards have stood the test of time and they are still used. Nowadays, however, the modern technology and lighting used for these billboards make them more noticeable and interesting than ever. Billboards are typically used next to roads and highways, where there are high levels of traffic and where they are most visible to vehicular traffic. It is a highly effective way to reach commuters and passengers on the move. They are hard to miss, easy to interchange, and electronic billboards can convey varied information at the same time.
- Flags and banners: Probably the most cost-effective outdoor display option at events is banners and flags. These are highly effective, as they stand up above head height and are hard to miss. They move in the wind and, as a result, attract attention quite easily, and draw people to stands or particular areas where they can be introduced to the brand.
- Gazebos: The use of gazebos has escalated over the last decade. Due to a lot of new developments in this market, gazebos have now become very lightweight, easy to erect and dismantle, and compact to stow. Branded gazebos can be used both indoors and outdoors, and provide a range of benefits. Outdoors, they provide shelter against rain, sun, and wind, while they draw the attention of the customer. Indoors, they provide an intimate atmosphere and a comfortable environment where consumers can interact with the sales staff and the brand. They are also very cost-effective.
- Banner walls: With washable printed fabric stretched over a light metal frame, this is a great way to create a boundary. It is easy to replace the fabric over the frame, which means that you can have several different designs drawn up for different events. These are also easy to set up and dismantle, and lightweight to carry.
If you would like to know more about all the innovative outdoor displays you can employ to make your brand stand out from the rest, give our team at Scan Display a call or browse through our products page.
by Ceri | Nov 27, 2014 | Display stands
Display merchandise solutions are not only helpful to companies who frequently display at exhibitions, conferences and tradeshows. Retail displays can help stores to beautifully exhibit their product ranges and attract new consumers. In merchandising, positive and appealing visual presentation forms a crucial part of your offering.
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by Ceri | Sep 2, 2014 | Display stands
Get Greater Returns on Your Display Merchandise
Investing in merchandising displays can yield fantastic returns on your investment. The reason for this is because it offers your business multiple uses. This means that even after you have exhibited at an exhibition, your display merchandise will not become a white elephant. One of the most typical uses for this type of display is a vendor who exhibits in shopping malls throughout South Africa. These vendors do not have shop fronts and use their display merchandise as their shop front. In this way vendors only rent the space it takes up from the centre’s management.
However this is not the only great use that these display merchandises has to offer. It is also perfectly suited for use at tradeshows, expos and exhibitions. Depending on the design of your unit, it offers different shelves and secure storage compartments that offer you incredible flexibility. Many of these units can easily be wheeled from one location to another. It makes these units fantastic investments for any company that frequently exhibits at marketing events and tradeshows.
Let Scan Display Design Your Display Merchandise and Offer You Exceptional Value for Money
When looking for a company to design your display merchandise, look no further than Scan Display. We are leaders in the Southern African exhibition and display industry and specialise in award winning display merchandise and retail display designs. Our team of expert professionals work hard to offer our clients the great quality products that they have come to expect from Scan Display.
We are proud of our great history of exceptional client satisfaction and quality products and services and simply work harder to raise our standards even more. Aside from offering our clients the very best quality display merchandise design and execution services, we also offer many other products and services to our valued clients. These services and products include:
- Event and exhibition furniture design and manufacturing;
- Furniture rental;
- Banner design and manufacturing;
- Poster displays;
- Brochure stands; and
- Exhibition design and infrastructure solutions, to name only a few.
In-house Team of Designers
Scan Display also has a team of in-house designers who specialise in 3D and graphic design. All of the design concepts are first produced in 3D so that our clients have a realistic idea of what their displays will look like before production commences. Scan Display offers other turnkey solutions to the exhibition industry as well, including project management, floor plan design, event air conditioning, electrics and lighting and carpeting and flooring for events.
These are only a few of the many services and products that you can expect from Scan Display. Throughout our long history of service in the industry, we have formed mutually beneficial business partnerships with many of the leading service providers in the industry. When coupled with our exceptional buying power this means that you will be able to enjoy the most competitive and affordable rates on all your display merchandise solutions and products that you source through Scan Display.
Contact us to learn more about our display merchandise solutions today.
by Ceri | Jan 30, 2014 | Display stands
When thinking of display cases to be used at trade exhibitions, you may immediately think of the horizontal counter types. Although extremely important and also in our stock, the counter types are not the only display cases used at trade shows.
The vertical glass types are ideal for effective displays which need to be seen from far and which cannot take up a lot of space. You may want to display electronic equipment, cell phones, handguns, crystals and many other types of items which you need to keep safe while still being able to present them in an attractive way. As such the vertical types are perfect and well suited for booths where space is limited.
Another consideration when selecting the case is that of mobility. Even with the strongest guys around, you will not want to pick up a glass case and move it around. For safety reasons and of course also convenience, we fit the displays cases with wheels. Naturally you will want to ensure that the cases don’t move around once in place. With that in mind the cases also come with wheels that can be in lock position to prevent accidental moving.
Apart from the various cases that you can purchase from us, we also provide a rental option. If you plan an exhibition in for instance, Johannesburg while your main office is in Cape Town, it would hardly make sense to bring all the display equipment along to the exhibition. You will thus benefit from the option to rent rather than having to purchase in such an instance.
We offer a wide range of display cases to select from in addition to other trade exhibition equipment including that of furniture, banner stands, brochure stands, lights, and audio-visual equipment. View our display showcases and contact us for a quote and assistance today.
by Ceri | Aug 13, 2013 | Display stands
Point-of-sale displays are often found on isle end caps, in freestanding displays or on counters near store cash registers. There are a number of varieties of point-of-sale displays in either disposable or reusable varieties. The disposable types are usually constructed out of cardboard and are printed with brightly coloured advertisements. Renewable point-of-sale displays on the other hand are made with features such as coolers for drinks, lights for display posters and wires for holding sale items.
Seasonal items and special sale items are most commonly put on point-of-sale displays. Since every customer will eventually end up at the cash register, no customer is missed with this sale opportunity. Candy, holiday items and inexpensive products are easily displayed. Larger items, such as stacks of drink cases, can be used as freestanding bespoke displays.
These kinds of advertisements are more effective when used in conjunction with posters, banners and other elements that draw attention to the items. Vendors usually stock point-of-sale displays in small stores. Large chain stores usually use their own marketing professionals to design and assemble such units.
Many point-of-sale display units are inexpensive. Wire racks for periodical literature and small items are available from online vendors. More elaborate and specialised units can also be ordered online, such as coolers, lit displays and dispensers. Many online vendors can also customise a display for your particular needs.
Custom built displays are rarely necessary, given their popularity with stores and consumers. There is probably already a display unit available for almost anything you want to sell. Effective use of colour helps to move point-of-sale items. Eye-catching colour combinations and effective marketing slogans move products quickly off point-of-sale displays.
If you have unused space on a sales counter, make this space work for you with point-of-sale displays. Areas next to where customers stand in line can also be used to boost register receipts. Small stores can especially benefit from point-of-sale displays since the space they have is so limited. Light, cardboard point-of-sale displays can be weighted or taped to counter tops so they aren’t easily knocked over by customers.
Clear plastic point-of-sale displays work well with items that need to be seen from more than one angle. It allows customers to see and read more of the package or labelling so they know what it is. Don’t underestimate how limited customers’ time is. Most are distracted and busy, so make it as easy as possible for them to recognise items they are likely to want to buy.
Be sure not to discard reusable point-of-sale displays. Frequently take a look at any that are sitting back in the stock room. Many can be reused with a little of imagination. Replacing cardboard posters and making new ones can move product that has been lingering on other shelves.
by Ceri | Apr 22, 2013 | Advertising, Display stands, Products
Full Colour Gazebos Available in Various Sizes for Outdoor Advertising
If you are attending a sports day, outdoor event, exhibition, expo or similar and want to ensure that your target audience sees your brand and business image precisely the way you want them to, then you will simply love what we have to offer at Scan Display. We offer full colour gazebos in various sizes to the market along with a variety of other products that compliment these perfectly.
When we present you with our different gazebos you will undoubtedly find the various types and styles of interest – you will see that the material used is of an excellent quality and can be expected to withstand exposure to the elements with fading or cracking. You will be able to choose the unit that best suits your needs and the type of event that you are attending. Our designers can work closely with you to create an image and brand to print onto your unit, or you can supply us with the artwork in high resolution large format and we will make sure that it is correctly printed onto your unit.
Our gazebos are designed to offer a sturdy aluminium frame and the materials that we use are of the highest possible quality. While each unit has its own design, the leg units usually consist of two sliding parts and can weigh generally anything from 12kg to 30kg. This lightweight design ensures that each unit can be easily transported from one location to another and is most simple to set up and pack away. The convenience of these units is one of the reasons why they are so popular for outdoor advertising as well as providing shelter from the wind, shade and potential rain.
We offer both standard and deluxe versions of these units and can customise the look and feel according to your needs and requirements. We are an experienced team that will offer you knowledgeable information and advice on any of our products that might interest you. We have won awards for custom stand designs and received recognition for our exhibition architecture and services, large format printing, project management, graphic design and so much more. We have worked at many large events such as the 2010 Soccer World Cup Public Viewing area in Johannesburg and similar.
A close look at our catalogue will show you that we have a great deal to offer. Some of our other outdoor advertising items include the likes of pop up banners, flags, brochure stands, show cases, poster displays, portable stands, outdoor displays, furniture, audio visual equipment, flooring and so much more. Each of these items can also be provided in a variety of colours and sizes and we can also brand them appropriately for you.
You will find our team members to be friendly, approachable and eager to assist you in not only choosing from full colour gazebos that we have available in various sizes, but also with your design, planning and set up of your display area. A complete exhibition solution can be obtained from us at Scan Display if you are willing to chat to our team and let us know what you are looking for. We have a great gallery where you can view items that we offer and past completed tasks. You can easily place your order and make enquiries online for your convenience.
At Scan Display we offer our clients the opportunity to invest in full colour gazebos in various sizes at an affordable rate. Benefit from top quality products provided by us at Scan Display without delay and reap the rewards of effective advertising at your next outdoor event.
