by Ceri | Nov 7, 2019 | Exhibition, Exhibition Services, Exhibition Stands
6 Basic
Design Tips for Trade-Show Success with Exhibition Booths
Since you will invest a lot of
time and money to display your services, brand, and products at trade shows, it
makes sense to ensure that your exhibition booths are attractive, functional,
and unique. We share a few tips below to help you maximise the potential of
your exhibition booths.
- Work with Available Space
If the space is restrictive, you
need to minimise obstructions, especially stands, display cases, and furniture
at the entrance or exit areas of the exhibition booths. You want a natural
flow. As soon as visitors feel restricted in their movement, they will become
irritated and won’t pay attention to the exceptional displays.
- Use Vertical Space to Your Advantage
It is not all that easy to stand
out from the crowd, especially if all the exhibition booths are of superior
design. To this end, enquire if there is a vertical space limit. If not, use
the space above your exhibition stand for tower signs, and hang displays or any
other type of advert that can draw attention to your stand. This is especially
helpful if the trade show is rather crowded. Attendees are likely to see the displays
above the booths and follow them to find your particular stand.
- Work with Fewer Rather Than More Words
Visitors to trade shows have
limited time. They are bombarded with information. Give them something easy to
remember. Think of a slogan that’s catchy and go with it, rather than use long
sentences to convey messages. Grab their attention with the displays by making
them memorable with short action verbs and drive the message home with a catchy
slogan. Place text at the top part of the booth to minimise the risk of it
being obstructed by people passing it.
Far too many exhibition booths
rely on the trade show’s lights for illumination. Be different. Use uplights,
downlights, angle lights, LED light boxes, and even colour lights to highlight
messages. Create the right mood with lights and use angle lights at the
entrance to direct people into the stand.
- Images Sell More Than Words
People are lazy when it comes to
reading, especially if bombarded with thousands of text ads. They scan and they
walk past. If you want them to stop, pay attention, and remember, use images.
Make sure that the images are powerful or memorable. Go big on this with
life-size images to attract attention. The images must be visible, so avoid
placement at the bottom part of the stand.
- Be Creative with Materials
Speak to our consultants about
possible materials to use. You can create different textures – highlight your
involvement in tech products with aluminium materials for counters or use
graphic walls to display nature images if you supply natural products. Smooth
and silky materials work well if you operate within the medical industry, while
a feeling of ruggedness can be attained with roughly textured materials if you
operate a 4×4 dealership.
The above tips are only starting
guidelines. Speak to our design consultants for professional assistance in
making exhibition booths successful.
by Ceri | Oct 21, 2019 | Display Booths, Display stands, Exhibition, Exhibition Stands
Innovative
Design Ideas for Display Booths to Attract More Visitors
For a successful exhibition at
one of the upcoming trade events, you need a display booth that attracts more
visitors. The same old designs simply don’t cut it. Everyone at these events
wants to attract visitors. The design of your display booth must be unique for
it to be noticed.
We share a few ideas to spark
interest, helping you to see how being different can attract more attendees.
Secret Space
Humans are curious by nature. So,
when something is hidden or secret, the urge to investigate quickly takes over.
But, how can you be secretive?
Enclose your stand, almost as if
it’s a cube. With most of the display stands open and airy, the enclosed design
will spark interest. With this concept, the visitors must enter to see what’s
inside. Don’t disappoint them once they’re in. This is where you must optimise
the use of our display walls, event flooring, and lights to create the right
highlights. Hand something out, spoil them with beverages and a relaxation area,
and give them a reason to talk about their amazing experience.
Mini Spa, Kitchen, or Demo Room
Visitors want something different
and they enjoy being pampered. A mini cook-off or spa treatment appeals to the
need for attention. Of course, your product doesn’t have to be related to the
kitchen or food. You can use the cooking demonstration to explain how your
product or service works and then hand out delicious food samples. The same
applies to the spa idea. If a scientific approach is more appealing, consider
hosting a little science show as if in a lab. Remember to create interest
through engagement.
Small Space? Use the Ceiling as a
Hanging Space!
Even if your floor space at the
Propak Cape event is limited, you can still get your brand noticed. Do so by
hanging displays from the ceiling over your booth. Visitors will see the
displays from far and come closer to investigate.
Lifestyle Booth
Appeal to the need for relaxation
with elegant and inviting couches. Add two trendy hanging chairs and spruce up
the ambience with stylish beverages.
Magic for Stopping Power
People are intrigued by the mystique
of magicians. Having an experienced close-up magician at your display booth to
entertain ensures a large crowd. Add brand power through giveaways or let the
magician use some of your products in his or her show.
Virtual Reality – Space
Exploration
Create a space where visitors
have opportunities to try out virtual reality hardware. Take them to fantasy
worlds or let them play games. This type of interactive display booth tends to
attract the younger tech-savvy crowds.
Everything you need to stand out
at the Wines2Whales event on the 25th of October to the 3rd
of November 2019 is available from us. Don’t forget about Windaba from the 4th
to the 6th of November and the Africa Oil Week from the 4th
to the 8th of November 2019.
We provide trade booths and a
range of modular stands according to customer needs. Get in touch for more
information about our award-winning stand designs for the above and other
exciting display opportunities.
by Ceri | Oct 21, 2019 | Exhibition, Exhibition architecture, Exhibition Services, Exhibition stand builders
Your
Exhibition Booth – Cool Ways to Attract and Keep Attention
Booking space for an exhibition
booth is only the first step. True, pitching up to engage with attendees can be
the second step if you make use of our expertise to help your brand stand out
at the next event.
Considering that every exhibitor
wants to be seen and competes to attract attendees, what can you do to get the
best value for time and money with your exhibition booth? Besides letting our
team get creative on the layout and attributes, you can think of innovative
ways to highlight your brand.
Product Prop
If your firm sells laptops,
consider using a large flat-screen television and cardboard design keyboard to
give it the feel of a larger-than-life notebook. Add your best brand advert and
the visitors will notice. Of course, your exhibition booth may not have all
that much space. In this instance, read on as we share more tips on how to make
your exhibition booth the talk of the show.
Special Offer – Limited Time
Many event attendees expect
discounts and giveaways. Advertise a special offer only available to visitors
at the event. Promote the discount through your website, social media pages,
and newsletters. But, don’t stop there. Yourdisplay stand must be
visible and so must the special.
Forward to Freebies
Swag bags, free beverages, gifts,
and discount vouchers are the honeycombs that attract the bees. Make sure that you
have enough and advertise them boldly. Everything you give away must have your
brand all over it.
Create engagement with
competitions at your exhibition booth, enabling attendees to win several small
items and have the chance to win something impressive. Announce that attendees
must be at your trade stand at a certain time and day for a chance to win the
big item.
Go Big or Go Even Bigger
Gigantic swag bags with your
brand splashed all over will attract attention. Best of all, the visitors will
walk around the trade show advertising your brand. Many more attendees will pop
in for their free bags.
Phone-Charging Station
Show you care about customer
needs. Add a phone-charging station and offer free beverages for the visitors while
they wait. Think about it. The visitors are in your booth, glued to the phone-charging
station. They have nowhere else to be and you have their attention. Create
interactive displays and use the opportunity to engage with them.
Notebook or Laptop Stations
Provide free Internet access and
notebook stations. Add comfortable seating and you have people willing to stay.
During this period, your interactive displays run and customer engagement
activities are offered.
Selfie Booth
Gone are the days of photo
booths. Today, we have selfie booths. Make yours so amazing that visitors will
want to stop. Guess what’s in the background? Your brand message is all over it.
Every selfie taken is thus an advert for your brand. Create hashtags and
provide a range of props to intrigue and inspire. Your exhibition booth will
become the hotspot for sharing and posting selfies.
Make the most of events such as
the upcoming Wines2Whales, Windaba, and Africa Oil Week. Let us provide you
with the ultimate exhibition booth.
by Ceri | Oct 21, 2019 | Display stands, Events, Exhibition
Windaba
Once Again Impressed in October 2019
If you missed the ninth annual
Windaba conference hosted in Cape Town at the start of October, don’t despair.
You will get another chance to visit the premier international wind energy
event next year. This year’s conference was hosted at the Cape Town International
Convention Centre from the 8th to the 9th of October.
Windaba is the leading power and
wind energy event in the country and worth attending if you are interested or
operate within the renewable energy sector.
Windaba October 2019 was made
possible by the South African Wind Energy Association and the Global Wind
Energy Council. Influencers and many government representatives attended.
Important decision-makers and numerous stakeholders participated in the
discussions about the future of wind energy supply in Africa.
As many as 500+ exhibitors
displayed their products and brand messages. With the visitors to Windaba
already in the market for renewable energy products, exhibitors benefited from
having their target audiences right at their booth entrances.
With the conference in its ninth
year, it has become almost a household name in the wind energy circles. Several
top delegates attended to support the focus on creating sustainable energy
sources for the people of Africa. The Minister of Mineral and Energy Resources,
Gwede Mantashe, also attended this year’s Windaba.
Among the delegates to this
year’s Windaba were OEMs, investors, and bank representatives, as well as
insurers.
Minister Gwede Mantashe was one
of the key speakers at the conference. He noted that conventional electricity
supply is too expensive, thereby verbalising what is on the minds of many South
Africans. In his address, Minister Mantashe noted the importance of wind power
for energy creation. With government also showing interest in wind energy
supply, it is certainly good news for service providers and inventors hoping to
promote wind energy in Africa.
Why You Should Not Miss Out on
the Opportunity to Attend and Exhibit at the 2020 Windaba
The next Windaba event will be
hosted in October 2020. If you missed out on the opportunity to have a display
stand at the premier wind energy event this year, book your spot early for next
year.
Delegates to the event have
opportunities to participate in discussions, learn more about wind energy
supply trends, and gain a better understanding of trends in the industry. You
should attend if you want to brush up on your knowledge of renewable energy supply,
are a supplier of wind energy products, and want to find out more about
solutions from your peers in the industry.
You will also get to network with
influencers and experts from government departments, the environmental
engineering sector, and operations and maintenance service providers.
Still on the topic of energy
sources, the Africa Oil Week is just around the corner. The event will be
hosted in Cape Town from the 4th to the 8th of November
2019, also at the Cape Town International Convention Centre. According to the
Africa Oil Week website, as many as 29 ministers will attend. You can download
a brochure for the prestigious event from their website.
Whether you intend to exhibit at
the Windaba 2020 event or the Africa Oil Week, you can rely on us for an
extensive range of display stands.
by Ceri | Sep 27, 2019 | Events, Exhibition, Exhibition stand builders
SA
Innovation Summit 2019 – Superb Platform for Innovative Thinking and Technology
The SA Innovation Summit is the
leading events platform for entrepreneurs in South Africa. This year’s event
was hosted from 11 to 13 September 2019 in Cape Town. The 2019 theme was “From
Africa to the World” with the focus on true leadership aimed at being the
change and the capacity builder. In addition, it was about showcasing
entrepreneurial talent. With over 450 entrepreneurs, more than 150 investors,
and as many as 600 companies on the attendance list, it is certainly an event that
represents the creative and innovative spirit of South Africa very well. The
event has something for everyone. Everything from striking exhibits and incredible
learning opportunities to exceptional networking potential and unforgettable
keynote deliveries form part of the exciting programme.
Innovation Summit – Value
Proposition for Entrepreneurs
It provides an opportunity to
learn from the industry gurus and influencers. The event also provides a myriad
of networking opportunities, ways to find new markets, and a place to pitch
concepts to investors. It is the event to attend if you want to be inspired or
seek funding for innovative new ideas.
Innovation Summit – Identify
Investment Opportunities
Where else can you discover such
a variety of concepts, the most innovative new ideas, proven approaches, and
tech start-ups to fund? With access to over 1500 entries, a range of
masterclasses and several panel discussions, it is an event that potential
investors simply must attend.
Headhunt Talent
Recruit top-tier talent for your business
by making use of all the opportunities available at the event. Exploit the
platform to expand your company’s support incentives and programmes for new
companies. Use the event to host workshops and position your firm as a leader
in your particular industry.
Full Programme to Attract and Retain
Interest
TheSA Innovation Summit
is about creativeness, technology, design, and invention. It is about the
people who take challenges head-on and are agents of change. To this end, the
event programme reflects the true spirit of the entrepreneurs attending the
event. It includes keynote deliveries by local industry and thought leaders,
researchers, and experienced entrepreneurs. The summit has an annual programme
and this year’s offering did not disappoint. It included the launch of three
crowdsourcing campaigns, the building of innovative ecosystems, and panel
discussions on topics such as artificial intelligence investment, innovation in
justice, and accelerating incubators. It also included pitching dens and
lessons founders learnt on their entrepreneurial journeys. Panel discussions,
furthermore, focused on topics related to the ethics of investors and
commercialisation into Africa, to name only a few. If you have missed this
year’s SA Innovation Summit in Cape Town, make sure you are at the next event.
Plan Your Exhibition at the Next
Event
Though there is enough time to
prepare for your business’s involvement or the pitching of your entrepreneurial
concept for the upcoming event in 2020, it is vital to start early. Contact our
professional design and print team for expert help to design, print, and
manufacture your exhibition stand at the next SA Innovation Summit.
by Ceri | Aug 29, 2019 | Display stands, Exhibition, Exhibition Stands
5 Proven
Methods to Drive Traffic to Your Exhibition Display Stands
Even with the best exhibition
display stands available, you still need to make the right choice regarding
layout, ambience, and functionality. In addition, you and your marketing team
need to plan for the event day. This means marketing ahead of time.
1. Pre-Exhibition Marketing
Of course, you depend on the
visibility of exhibition display stands to attract visitors, but with pre-trade
marketing, you can ensure that your loyal customers will visit your booths. Use
your email newsletters to announce where you will host a stand or several such
trade stands. Invite your clients to drop in at your booths. Better yet, offer
an incentive to do so.
Have your clients register online
at your website to attend the exhibition where you will have display stands.
Give them free tickets to the event and offer further freebies for attending
your exhibition display booths. Create a Facebook event and invite your page
followers to attend. Add an incentive for sharing and provide them with useful
information about particular trade fair events where your brand will be
represented.
2. Offer Skills Workshops at Your
Exhibition Display Stands
If you have space, consider
hosting short skills courses in your particular product or service offering.
Make sure you notify your current clients of the workshops. With such offered,
visitors stay longer.Boothsthat look busy attract more
visitors.
3. Offer Product Demonstrations
As an alternative to skills
workshops, you can offer product demonstrations. Advertise such on your website
and social media pages well ahead of time. Also be sure to advertise such on
banners or LED light box displays at the venue. You can even offer freebies for
attending or provide certificates for attendance. Discount vouchers should form
part of the marketing campaign to drive current clients to your trade booths.
The benefit of such is that the customers will want to use the vouchers while
they can. Make the vouchers redeemable only at your trade booths if you use
such as pre-trade marketing items. If you use such at your trade booths, make
sure the vouchers can be used at your stores as well.
4. Social Media Hub
People no longer leave home
without their iPhones, tablets, or smartphones. They tweet, like, post, share,
and upload the entire time. They often do so even more when at trade fairs.
Make sure your booths are interactive to attract attention. Indeed, by turning
your booths into social media hubs, you create focus points. Have relaxation
spaces in addition to live projected feeds. Tap into the power of hashtags to
have your product demonstrations go viral.
5. Interactivity Creates a Bond
People do not just want to
observe while visiting trade booths. They want to participate. Games enable
them to interact with your product. This can be a solar experiment or perhaps a
3D puzzle. You can even create a social experiment. Think of your product and
how you can have visitors interact with it, using some type of game set-up.
