by Ceri | Oct 21, 2019 | Exhibition, Exhibition architecture, Exhibition Services, Exhibition stand builders
Your
Exhibition Booth – Cool Ways to Attract and Keep Attention
Booking space for an exhibition
booth is only the first step. True, pitching up to engage with attendees can be
the second step if you make use of our expertise to help your brand stand out
at the next event.
Considering that every exhibitor
wants to be seen and competes to attract attendees, what can you do to get the
best value for time and money with your exhibition booth? Besides letting our
team get creative on the layout and attributes, you can think of innovative
ways to highlight your brand.
Product Prop
If your firm sells laptops,
consider using a large flat-screen television and cardboard design keyboard to
give it the feel of a larger-than-life notebook. Add your best brand advert and
the visitors will notice. Of course, your exhibition booth may not have all
that much space. In this instance, read on as we share more tips on how to make
your exhibition booth the talk of the show.
Special Offer – Limited Time
Many event attendees expect
discounts and giveaways. Advertise a special offer only available to visitors
at the event. Promote the discount through your website, social media pages,
and newsletters. But, don’t stop there. Yourdisplay stand must be
visible and so must the special.
Forward to Freebies
Swag bags, free beverages, gifts,
and discount vouchers are the honeycombs that attract the bees. Make sure that you
have enough and advertise them boldly. Everything you give away must have your
brand all over it.
Create engagement with
competitions at your exhibition booth, enabling attendees to win several small
items and have the chance to win something impressive. Announce that attendees
must be at your trade stand at a certain time and day for a chance to win the
big item.
Go Big or Go Even Bigger
Gigantic swag bags with your
brand splashed all over will attract attention. Best of all, the visitors will
walk around the trade show advertising your brand. Many more attendees will pop
in for their free bags.
Phone-Charging Station
Show you care about customer
needs. Add a phone-charging station and offer free beverages for the visitors while
they wait. Think about it. The visitors are in your booth, glued to the phone-charging
station. They have nowhere else to be and you have their attention. Create
interactive displays and use the opportunity to engage with them.
Notebook or Laptop Stations
Provide free Internet access and
notebook stations. Add comfortable seating and you have people willing to stay.
During this period, your interactive displays run and customer engagement
activities are offered.
Selfie Booth
Gone are the days of photo
booths. Today, we have selfie booths. Make yours so amazing that visitors will
want to stop. Guess what’s in the background? Your brand message is all over it.
Every selfie taken is thus an advert for your brand. Create hashtags and
provide a range of props to intrigue and inspire. Your exhibition booth will
become the hotspot for sharing and posting selfies.
Make the most of events such as
the upcoming Wines2Whales, Windaba, and Africa Oil Week. Let us provide you
with the ultimate exhibition booth.
by Ceri | Oct 21, 2019 | Display stands, Events, Exhibition
Windaba
Once Again Impressed in October 2019
If you missed the ninth annual
Windaba conference hosted in Cape Town at the start of October, don’t despair.
You will get another chance to visit the premier international wind energy
event next year. This year’s conference was hosted at the Cape Town International
Convention Centre from the 8th to the 9th of October.
Windaba is the leading power and
wind energy event in the country and worth attending if you are interested or
operate within the renewable energy sector.
Windaba October 2019 was made
possible by the South African Wind Energy Association and the Global Wind
Energy Council. Influencers and many government representatives attended.
Important decision-makers and numerous stakeholders participated in the
discussions about the future of wind energy supply in Africa.
As many as 500+ exhibitors
displayed their products and brand messages. With the visitors to Windaba
already in the market for renewable energy products, exhibitors benefited from
having their target audiences right at their booth entrances.
With the conference in its ninth
year, it has become almost a household name in the wind energy circles. Several
top delegates attended to support the focus on creating sustainable energy
sources for the people of Africa. The Minister of Mineral and Energy Resources,
Gwede Mantashe, also attended this year’s Windaba.
Among the delegates to this
year’s Windaba were OEMs, investors, and bank representatives, as well as
insurers.
Minister Gwede Mantashe was one
of the key speakers at the conference. He noted that conventional electricity
supply is too expensive, thereby verbalising what is on the minds of many South
Africans. In his address, Minister Mantashe noted the importance of wind power
for energy creation. With government also showing interest in wind energy
supply, it is certainly good news for service providers and inventors hoping to
promote wind energy in Africa.
Why You Should Not Miss Out on
the Opportunity to Attend and Exhibit at the 2020 Windaba
The next Windaba event will be
hosted in October 2020. If you missed out on the opportunity to have a display
stand at the premier wind energy event this year, book your spot early for next
year.
Delegates to the event have
opportunities to participate in discussions, learn more about wind energy
supply trends, and gain a better understanding of trends in the industry. You
should attend if you want to brush up on your knowledge of renewable energy supply,
are a supplier of wind energy products, and want to find out more about
solutions from your peers in the industry.
You will also get to network with
influencers and experts from government departments, the environmental
engineering sector, and operations and maintenance service providers.
Still on the topic of energy
sources, the Africa Oil Week is just around the corner. The event will be
hosted in Cape Town from the 4th to the 8th of November
2019, also at the Cape Town International Convention Centre. According to the
Africa Oil Week website, as many as 29 ministers will attend. You can download
a brochure for the prestigious event from their website.
Whether you intend to exhibit at
the Windaba 2020 event or the Africa Oil Week, you can rely on us for an
extensive range of display stands.
by Ceri | Sep 27, 2019 | Events, Exhibition, Exhibition stand builders
SA
Innovation Summit 2019 – Superb Platform for Innovative Thinking and Technology
The SA Innovation Summit is the
leading events platform for entrepreneurs in South Africa. This year’s event
was hosted from 11 to 13 September 2019 in Cape Town. The 2019 theme was “From
Africa to the World” with the focus on true leadership aimed at being the
change and the capacity builder. In addition, it was about showcasing
entrepreneurial talent. With over 450 entrepreneurs, more than 150 investors,
and as many as 600 companies on the attendance list, it is certainly an event that
represents the creative and innovative spirit of South Africa very well. The
event has something for everyone. Everything from striking exhibits and incredible
learning opportunities to exceptional networking potential and unforgettable
keynote deliveries form part of the exciting programme.
Innovation Summit – Value
Proposition for Entrepreneurs
It provides an opportunity to
learn from the industry gurus and influencers. The event also provides a myriad
of networking opportunities, ways to find new markets, and a place to pitch
concepts to investors. It is the event to attend if you want to be inspired or
seek funding for innovative new ideas.
Innovation Summit – Identify
Investment Opportunities
Where else can you discover such
a variety of concepts, the most innovative new ideas, proven approaches, and
tech start-ups to fund? With access to over 1500 entries, a range of
masterclasses and several panel discussions, it is an event that potential
investors simply must attend.
Headhunt Talent
Recruit top-tier talent for your business
by making use of all the opportunities available at the event. Exploit the
platform to expand your company’s support incentives and programmes for new
companies. Use the event to host workshops and position your firm as a leader
in your particular industry.
Full Programme to Attract and Retain
Interest
TheSA Innovation Summit
is about creativeness, technology, design, and invention. It is about the
people who take challenges head-on and are agents of change. To this end, the
event programme reflects the true spirit of the entrepreneurs attending the
event. It includes keynote deliveries by local industry and thought leaders,
researchers, and experienced entrepreneurs. The summit has an annual programme
and this year’s offering did not disappoint. It included the launch of three
crowdsourcing campaigns, the building of innovative ecosystems, and panel
discussions on topics such as artificial intelligence investment, innovation in
justice, and accelerating incubators. It also included pitching dens and
lessons founders learnt on their entrepreneurial journeys. Panel discussions,
furthermore, focused on topics related to the ethics of investors and
commercialisation into Africa, to name only a few. If you have missed this
year’s SA Innovation Summit in Cape Town, make sure you are at the next event.
Plan Your Exhibition at the Next
Event
Though there is enough time to
prepare for your business’s involvement or the pitching of your entrepreneurial
concept for the upcoming event in 2020, it is vital to start early. Contact our
professional design and print team for expert help to design, print, and
manufacture your exhibition stand at the next SA Innovation Summit.
by Ceri | Aug 29, 2019 | Display stands, Exhibition, Exhibition Stands
5 Proven
Methods to Drive Traffic to Your Exhibition Display Stands
Even with the best exhibition
display stands available, you still need to make the right choice regarding
layout, ambience, and functionality. In addition, you and your marketing team
need to plan for the event day. This means marketing ahead of time.
1. Pre-Exhibition Marketing
Of course, you depend on the
visibility of exhibition display stands to attract visitors, but with pre-trade
marketing, you can ensure that your loyal customers will visit your booths. Use
your email newsletters to announce where you will host a stand or several such
trade stands. Invite your clients to drop in at your booths. Better yet, offer
an incentive to do so.
Have your clients register online
at your website to attend the exhibition where you will have display stands.
Give them free tickets to the event and offer further freebies for attending
your exhibition display booths. Create a Facebook event and invite your page
followers to attend. Add an incentive for sharing and provide them with useful
information about particular trade fair events where your brand will be
represented.
2. Offer Skills Workshops at Your
Exhibition Display Stands
If you have space, consider
hosting short skills courses in your particular product or service offering.
Make sure you notify your current clients of the workshops. With such offered,
visitors stay longer.Boothsthat look busy attract more
visitors.
3. Offer Product Demonstrations
As an alternative to skills
workshops, you can offer product demonstrations. Advertise such on your website
and social media pages well ahead of time. Also be sure to advertise such on
banners or LED light box displays at the venue. You can even offer freebies for
attending or provide certificates for attendance. Discount vouchers should form
part of the marketing campaign to drive current clients to your trade booths.
The benefit of such is that the customers will want to use the vouchers while
they can. Make the vouchers redeemable only at your trade booths if you use
such as pre-trade marketing items. If you use such at your trade booths, make
sure the vouchers can be used at your stores as well.
4. Social Media Hub
People no longer leave home
without their iPhones, tablets, or smartphones. They tweet, like, post, share,
and upload the entire time. They often do so even more when at trade fairs.
Make sure your booths are interactive to attract attention. Indeed, by turning
your booths into social media hubs, you create focus points. Have relaxation
spaces in addition to live projected feeds. Tap into the power of hashtags to
have your product demonstrations go viral.
5. Interactivity Creates a Bond
People do not just want to
observe while visiting trade booths. They want to participate. Games enable
them to interact with your product. This can be a solar experiment or perhaps a
3D puzzle. You can even create a social experiment. Think of your product and
how you can have visitors interact with it, using some type of game set-up.
by Ceri | Aug 29, 2019 | Display stands, Events, Exhibition
First
African Distributor Conference and Madex Design Expo Hosted in June
We proudly announce the success
achieved in hosting representatives of twelve African countries at the first
African Distributor Conference at the start of June this year. With the African
events industry having the potential of enormous growth, we have taken the
opportunity to establish partnerships with several companies in the industry
from many African countries. The delegates to the African Distributor
Conference also had the opportunity to visit our stand at the Madex Design
Expo.
More About the Madex Design Expo
The aim of the Madex Design Expo
is to bring together industry leaders from across the continent to discuss
relevant topics.
It is the annual marketing,
advertising, and design expo, hosted this year from 5 to 6 June at the Sandton
Convention Centre. No fewer than 40 topics relevant to the industry came under
the spotlight, and participation was excellent.
Due to the growing popularity of
the Madex Design Expo, even more seating was made available at the recently
hosted event. Hand-picked speakers addressed delegates on topics related to the
fundamentals of marketing.
The discussions were held in the
seminar theatres. In addition, delegates could browse through the many
interesting stands, including that of Scan Display, and had the opportunity to
network with service providers and key players in the industry.
Boni Mchunu from East Coast Radio
and Kevin Fine from Jacaranda FM were among the speakers. They discussed topics,
such as micro content creation, design strategies relevant to mobile marketing,
and the difference between marketing and branding.
Many more topics came under the
spotlight, and if you have missed this year’s event, be sure to visit our stand
at the next Madex Design Expo. You are also invited to make use of our products,
such as modular stands and exhibition equipment ranging from banners to kiosks,
flooring solutions, and more.
More About the African
Distributor Conference
The conference was hosted in
Johannesburg and consisted of a two-day programme, jam-packed with product
demonstrations and presentations about the leading industry trends, in addition
to a factory tour, as well as an interactive workshop on how to develop and
grow partnerships.
The delegates enjoyed the
browsing of stands at the Madex Design Expo where they gained insight about the
local industry. Delegates, such as Charles Campbell Clause, Director of
Exhibition Stand Contractors in Kenya, noted that the conference was
exceptionally interesting and beneficial for ESC. According to him, they had
the opportunity to meet peers from other African countries and learned about
new products.
Managing Director of Africast
Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda, also gave positive
feedback. Chimwemwe noted the important role of Scan Display in helping exhibition
stand developers across the continent to stay current with the latest
cost-effective and sustainable solutions, as well as trends in the industry.
by Ceri | Jul 13, 2019 | Events, Exhibition, Exhibition Stands
Display
Stands for the DENTASA Summit in Cape Town
If you have not yet reserved
space at the DENTASA Summit on 19-20 July at the Century City Conference Centre
in Cape Town, you need to do so as soon as possible. Do not be concerned about
not having time to set up your display stands, as we provide a full range of
products and services to help create inviting and functional booths.
Why You
Should Book One of the Display Stands for the DENTASA Summit
DENTASA
stands for the Dental Technicians Association of South Africa. Membership of
the association is voluntary. The association is an industry advocacy body that
offers its members several benefits, such as keeping members informed on
national issues pertaining to the dental technology industry. It offers liaison
with medical schemes, the Department of Health, and other regulatory bodies.
Delegates
of the DENTASA Summit include dental technicians and key stakeholders in the
industry. Various top brands have booked display stands and as such, you will
be among the prestigious exhibitors at the summit.
How to Make
Your Exhibition Count
Of course, simply being an
exhibitor at the event is not enough. You want to connect with key players in
the industry and introduce your innovative technologies and services to the
visitors. With an extremely targeted audience, you can expect the visitors to
be in the market for your products or services related to dental technology.
However, with other exhibitors also targeting the same audience, it is
imperative that your exhibition has all the bells and whistles to ensure
optimal engagement and visual appeal.
To this end, you can benefit from
our expertise in the design of custom display stands, provision of modular
booths to meet your space and exhibition requirements, branding expertise, and
printing services. In addition, we provide innovative solutions to enhance the
appeal and functionality of your exhibition space.
Our
product and service offering is extensive and includes, but is not limited to:
- Exhibition booths – modular box and portable.
- Counters – custom, Mo5, and registration.
- Furniture – ottomans, chairs, tables, and couches.
- Brochure holders.
- Accessories.
- Audio visual – laptops, TV screens, computers, projectors, DVD
players, plasma screen brackets, iPad holders, and touch screens.
- Tension fabric systems.
- Roll-up banners.
- Poster display equipment.
- Showcases.
- LED fabric lightboxes.
- Infrastructure development.
- Carpet and flooring.
- Design, printing, and branding.
We can
thus help you with all your exhibition needs. As a provider of display stands
for DENTASA Summit, we understand the target audience, space requirements, and showcase
needs of the exhibitors.
Why Us?
We have
many years of experience in the exhibition and design industries. Our history
dates back to 1996 and since then, we have won several awards and accolades,
including the Bronze Award in the US-based Exhibitor Magazine Best Green Stands
Awards. Our firm was also a finalist in the Loeries Live Event Category for our
involvement at COP 17. Justin Hawes, our MD, was a finalist in the Sanlam/Business
Partners Entrepreneur of the Year Awards (2012).
We were a
finalist in the Most Empowered Tourism Business category at the FEDHASA’s
Imvelo Responsible Tourism Awards event in 2012. Our firm was the winner of the
IFES Sustainability Award in 2013 and we have been acknowledged several times
at the EXSA Awards. The above awards are only some of our many accomplishments,
showing our commitment to sustainability and top-quality products and services.
Get in
touch for more information about our display stands for the DENTASA Summit and
other exhibitions or conferences in South Africa.
