by Ceri | Feb 13, 2013 | Mobile Exhibitions
Portable exhibition stands available via https://www.scandisplay.co.za are an ideal way to get yourself set up quick and easy for your next exhibition. When people attend an exhibition for their company and they need to set up a display area, they often have to experience the pain of having to get everything to the venue, cart all of it up and down to the display area, build the entire display in time for the exhibit to start and then take all back down again once it’s all done.
When you have a complex, custom-made portable exhibition stand that is designed especially for your company, it can get quite difficult to make all that happen when you need it to. In fact, you would probably need to get there long before it starts, just so you can spend the time setting everything up and making sure that everything is working properly and it looks good. As an outside observer, coming to the exhibit to see all the displays, the first thing you notice is how well they have been done.
The Importance of Well Designed Exhibition Stands
You will often find that stand owners will go to great lengths to ensure their display looks good, just so they can give their visitors the best possible experience of their company. After all, it has to be memorable enough for a person to recall your business the next time they need something you have to offer. There is also a good chance you will be at an exhibition where there are other businesses the same or similar to yours, thus giving you even more reason why you should stand out.
The more elaborate your stand is, the more expensive it is likely to be, and if you have a tight budget to work with, then you will need to make the most of it by finding something that is affordable as well. Instead of going with a big and bulky walk-in stand, you can opt for portable exhibition stands and designs that can be packed up and carried around with ease. All you need to do is make sure it’s ready to go when the time comes for you to set it up.
Several Benefits to Using Portable Design Stands
Making use of the portable designs allows you to get in and get out as quickly as possible. The components are all lightweight and easy to move, and you may even have the ability to break them down further for compact storage once you are done. Aluminium alloys are a common material used for general framework, so that you can move them around easily.
The alloy is sturdy enough for you to attach additional lighting or mount big displays the showcase all your products and information. They also quite flexible in terms of shape and size so you can change the configuration of the stand to better suit the location you are in. It really comes in handy when you have to use the same displays for more than one exhibition.
Portable Exhibition Stands and Designs are Always Ideal
Versatility aside, you can really take your display to the next level without digging too deep into your pockets. With a clever design and little bit of thought, you can give your visitors everything they need from your exhibition stand without compromising on a smaller display area. In fact, you can keep things very simple by taking a minimalist approach to your display and using something portable.
Once you experience the versatility and convenience of a portable stand design, you may find it hard to go any other route when running a display exhibit at the next convention.
by Ceri | Nov 3, 2009 | Exhibitions
Do you ever wonder when visiting an expo who are the innovators behind these creative exhibition stands? Who do you approach if you want your stand designed for maximum impact and visual appeal? As part of your marketing strategy this can be a tedious logistical exercise if you try and attempt this on your own. It is for this reason that a company like Scan Display specialises in designing and building eye catching display stands that promote you as a client, display your image attractively and give you advice on the construction process from start to finish.
Having your presence at an exhibition gives you the opportunity to cultivate new relationships with potential clients, identify new suppliers, demonstrate your products and services as well as check on what your competitors are up to. Whatever you want to achieve through exhibiting, remember that your company’s image and visual identity need to be at their best in order to attract the right target audience.
Comprised of a team of graphic designers, Scan Display firstly puts together a strategy plan according to your brief which should aim to communicate your company’s corporate culture and identity. With this in mind, your company’s core values will need to be conveyed through the branding and design of your stand. Scan’s design team then develops a model exhibition stand produced in 3D visuals so you can approve it from every angle before it goes to production.
The second important aspect of having an impactful stand is the way your marketing material is displayed. This forms an integral part of your marketing strategy and Scan Display offers a large format printing service that incorporates the effective branding of your stand. As a client you are advised to display your marketing material at your stand in the form of counters, glass display cases, pop-ups, roll-ups, brochure holders, teardrops and furniture.
For instance, many of Scan’s clients hire materials such as audio-visual equipment, computers, banners, posters, furniture and portable architecture to enhance their company’s image through meaningful and enjoyable ways of communicating with customers. According to Alex Hawes, Chairman of Scan Display, a successful exhibition stand has to be accompanied by professional staff that are fully trained to effectively interact with customers. “You cannot place staff to manage your stand who work in merchandising for example as they simply do not possess the right communication skills to market your company,†says Alex. Staff need to be properly motivated and trained to educate clients about the company’s products and services. This is done to elevate the brand in the eye of the consumer and sustain what is already displayed through the striking exhibition stand design.
One such example of Scan’s recent designs includes a “Modulbox†which is a portable retail and exhibition display unit. The unit opens and closes by having all the panels simply open up and slide away which allows for fast set up. Once the ‘Modulbox’ is closed it can be securely locked with your inventory stored inside while being transported to another venue making it a very suitable ‘lock-up and go’ exhibition stand. Alex explains that the “Modulbox†units are precision made and can be custom-designed according to a clients specifications. Manufactured locally, Scan is able to offer competitive pricing for the “Modulbox†in comparison to other conventional exhibition stands.
As a result of its incredible mobility and practicality, it’s perfect for indoor and outdoor events such as road shows. In addition to that it also incorporates a branded showroom that can be transported to any location making your marketing initiatives more targeted to your clients. This makes the ‘Modulbox’ an ideal solution for exhibitors due to its many attributes and has won the innovation award at Europshop 2005. Besides that it was also the highlight amongst 10 other ‘Modulbox’ units which toured 21 cities in Germany in the lead-up to the 2006 Soccer World Cup.
Furthermore Scan also provides marquees, carpets and flooring for trade shows, develops floor plan designs and ensures that there is adequate lighting, electrics and air conditioning available. Once the production process of your design stand is complete, it is then assembled at the venue and maintained during the course of the event. On the last day of your display, Scan dismantles your stand and offers to store it if you don’t have available storage facilities. So remember, the next time you are planning to exhibit your company and want to stand out from the crowd, align yourself with exhibition experts such as Scan Display for an impactful advertising platform.
