If you are serious about getting sales leads and developing strong business relationships through the usage of your exhibiting stands, you should target decision makers. When visitors come into your exhibiting stands at a trade show, politely enquire about their positions at their company. If they are not key role players, get them to give you names of relevant persons, and don’t spend too much time in conversation. You want to focus your attention on key players ensuring that every minute at your exhibiting stands will count. It doesn’t mean that you have to ignore seemingly unimportant persons. Give every person the time of day, but ensure that the focus stays on key players. Target decision makers of potential client companies even before the trade show and invite them to visit your stand. Make a list of such persons and their roles for the consultants at the stand, ensuring that they know exactly who the persons are once names are mentioned.
In the financial times of today owning a small business can be a very daunting prospect. It is estimated that 90% of small business will fail within a year. And of the remaining 10%, 5% are likely to slow down and ultimately shut down within the next 5 years of their existence. Most flourishing small business owners will acknowledge that their success relies on a good advertising strategy consisting of a well developed campaign. Underestimating the affects of advertising can be detrimental to the success of your company. Once you’ve calculated your target audience it’s important to do the market research to know which direction to steer your campaign. Getting your business out there can be rather tricky though due to vast amount of competitors around every corner, however the one approach that has proven to have outstanding results is exhibiting your product at the right expo. Creating exceptional exhibition interiors is one way of attracting attention and bringing to light all the unique features of your product/service and is an excellent approach in attaining your advertising goal.
Face-to-face marketing is probably the most effective means of advertising your product, but getting the potential buyer to your booth would first and foremost need to be your main objective. Setting up a stand to promote you and your growing company should live up to its expectations, which are not only to attract people and leave a lasting impression, but to also to portray the essence of what your company stands for. Your exhibition interiors should also be able to accommodate all your needs including sufficient movement space for product viewing and stock storage. Exhibition stands come in different shapes and sizes ranging from banner stands to desktop sized to shell form systems.
Getting a small business off the ground takes a lot of time and dedication, and even with the best resources but the lack of skill of using each to its optimal potential can be destructive. Marketing your business is very easy once you know who you want to reach and how many at a time. Statistically speaking attending an expo is the most promising first step in reaching a wider audience, hence a greater field of potential customers. Your exhibition interiors and exterior play a great role in accomplishing this and should therefore be taken seriously. Scan Display offers professional expertise in various fields of exhibition displays and presentations including stand building, exhibition architecture, graphic design, large format printing and project management. For more information on our services contact us to help you get your business in the right place at the right time
30% OF RETAIL SPACE WASTED IN SOUTH AFRICAN SHOPPING CENTRES
On average South African shopping centres have around 30% of wasted retail space. This is the view of Justin Hawes, MD of Scan Display, which was exhibiting at the recent South African Congress of Shopping Centres (SACSC) in Johannesburg.
Hawes says, â€œWhile we believe South Africa shopping centres can and do compete on a global level we believe that most still have large areas of untapped retail space, for example in passageways and â€˜dead-areasâ€™. â€œ
Hawes believes that these areas could be transformed into income-generating retail space through the placement of free-standing merchandising units. With this in mind, Scan Display recently launched the Retail Merchandising Unit (RMU).
These units create significant additional income for shopping centres and because they can be custom designed to fit in with the look-and- feel of any centre they add to the overall shopping experience. They are also ideal for smaller traders who do not need large retail spaces
The RMU is manufactured and marketed locally by Scan Display under licence from international industrial design company, SddRETAIL UK. SddRETAIL UK operates world-wide and has won numerous international awards for design excellence.
Danny Grayson of SddRETAIL UK says, â€We view South Africa as an important emerging market and are pleased with the positive impact the upcoming 2010 World Cup has had on infrastructure spending and development. â€œ
Hawes adds, â€œThe partnership offers South African retailers international design and expertise at local manufacture prices. Our policy is also to use locally sourced materials where possible.â€
At SACSC, SddRETAIL UK and Scan Display exhibited the creative potential of their Retail Merchandising Units with a unit that was designed specifically with the 2010 Soccer World Cup in mind. (See attached picture).
For more information, contact Justin Hawes on +27 11 447 4777 or [email protected]. Alternatively visit www.scandisplay.co.za.