Having a new product or a service related business is kind of tough at first. Sometimes, it doesn’t really matter on how well your business plan is or how innovative your business approach will be. When it all comes down to it, it is how you are known and perceived by your prospective clients and customers that will actually matter.
People very often underestimate the power of brand awareness, which is altogether a dangerous mistake. When people don’t know of the existence of your company, how do plan to survive? So basically, what you need to achieve is to create brand awareness in order for you and your business to survive…and what better way to get the ball rolling than joining a trade show?
What are Trade Shows?
Trade shows are events where a group of producers, retailers, and service providers of a certain kind of product or service would join together to showcase their businesses to the public. These are great advertising and marketing events where budding businesses can go let themselves be known. Of course, there is a catch to this: you have to be noticed first and then maintain their attention to you. This is where the designs of trade show booths come in, especially the design of showcase displays.
These trade show booths come in different style and designs; each unique to the cause or purpose or theme of the product or service being advertised and marketed. The booths have to come with a certain one of a kind appeal that is relatable, appealing, intelligent, contemporary and also chic. It is here that showcase displays can help you with jazzing up the booth and attracting customers.
The Visual Appeal
There are different showcase display designs and layouts out there that would help get you noticed. The choices vary from the simple stainless steel rack to the oscillating support rack. In any case, no pun intended, it is always best to go with your trade booth theme; as suggested on https://www.scandisplay.co.za.
Also, it wouldn’t hurt to add a little bit of flash and pizzazz but mix it in with a little bit of sophistication so as not to overwhelm your customers. Remember, you only have less than a few minutes to grab their attention and let them know about your product before they go to the next booth. Your showcase display must be able to draw their attention in to the product they’re containing so you can have a chance to chat with them about your new product. The design of the display case should also be able to entice them further to asking you questions about your product.
Remember also to design your booth in such a way that it won’t look so cluttered that it’s very busy and hard on the eyes. You have to make sure that when visitors and potential customers and clients walk past your booth, they end up feeling all claustrophobic thus deterring them and having them turn away from their booth. As much as it is important to place as much products, banners, and showcase display in your booth, proper spatial rules need to apply so you won’t end up looking like their messy attic. Your customers and visitors need to be able to walk around or at least move freely inside your booth without fear of knocking over and bumping a few displays and items along the way.
Remember, keep your booth colourful, unique, and fresh so you can get the most out of a trade show. This way you will not only create top of mind awareness for your company, but will have a sure foot in the door for new potential clients and customers.
When it comes to your showcase displays for your stand you want to be able to use them as effectively as possible. The whole idea behind the showcase is to highlight the items that are being stored inside there. If you are not sure what they look like, you would be looking for large cabinet displays with lots of glass and lighting to highlight the contents.
Exhibitions displays are a great opportunity for you to get your name out there and create enough exposure for your business so that you have customers coming to all the time. Not only do you give them the chance to come back, but you might even be lucky enough to make a sale right there on the spot. Either way, you are generating business and marketing your company in plain sight.
Showcase Displays Can be Used for Various Things
On a personal level, they are often used to highlight one’s own personal achievements or that of a family member. Trophies, ribbons, certificates and medals can all be put up on display in there and with great lighting you can really show them off in style. You might even want to put your priceless china collection up for everyone to look at or perhaps your daughter prefers to keep all her old teddies in there for memorabilia.
When it comes to the commercial applications though, things get taken to a whole new level. The lighting effects are modified to create an appealing look and feel to the product on display. Jewellery can be displayed underneath lights that make the jewels sparkle for the people looking at them. You can even add mini motion graphic displays into the cases so that it gives your viewer information while they are looking at your product.
Adventure products can have climbers high up on the side of a mountain and precision products can be demonstrated in their practical environment when you are unable to do it in the current display area. If you were at an auto exhibition and you needed to display the performance of shock absorbers, you would have to provide people with video footage so they can see how it all works.
Ideally, you want to be able to give them a physical demonstration so that people can see it working in action, but that won’t always be possible in an 8 by 12 stall that still needs people and furniture in it.
Allow People to Interact with Your Exhibition Displays
Displays should be more interactive if you want them to be interesting. That means you have to grab someone’s attention long enough to keep it and you have to do it quickly. People walking around an exhibition will probably spend no more than 10 to 15 seconds in front of your stall and if they don’t see anything they like, they will move right along to the next one.
If you can find display screens that are touch activated you can allow your visitors to run programs that display your products and allow them to interact with it in a virtual environment. They can change the colours of the item or add additional features to it if it is possible on that particular product. You might have video clips of how the product is used and show them the various applications.
When you have casings, they also offer the additional feature of security. If you need to keep valuable items on display and you can’t keep a constant eye on it, then at least you’ll feel more comfortable about it knowing that it’s neatly locked away where everybody can still see it.
So choose your showcase displays carefully and put some thought into what is going in there and how you want to display it in the best possible way.