The Various Retail Display Options
In the highly competitive retail environment companies Viagra launch new products or services or want to retain their market share when other competing products are introduced to the market usually increase their marketing activity. One of the most effective ways of ensuring market share is by allowing customers to interact with products in a meaningful way. Many companies make use of retail display stands and point of sale displays in order to attract the attention of potential new customers and encourage customer loyalty amongst their existing customer base.
These companies can today choose from an enormous variety of different point of sale units. Moreover, the many retail display products that are available from exhibition and show stand manufacturers has ensured that there is a display solution which is suitable for any company, no matter how specialised their needs.
New manufacturing and design methods have also led to a decrease in the cost of custom designed retail display units and many companies are ordering display units that have been specifically designed to differentiate their products or services from the competition.
The many options that are available today range from smaller units, that are easily portable and can be both set up and manned by a single employee, to larger and more elaborate display units which have a variety of different features built into the unit.
Many of these more complex retail display units are designed to offer security features that allow for the safe storage of demonstration materials or stock. These units can also include equipment for the preparation of hot food or beverages. Some also have built in refrigeration units that allow the staff manning the unit to supply chilled samples of beverages and other foodstuffs that might require refrigeration prior to preparation.
The display units used in shopping centres are extremely popular due to the fact that they not only increase the exposure of products and services but also offer companies additional revenue opportunities. This can be especially important when shelf space in retail stores is at a premium.
The Advantages of a Shopping Kiosk
A shopping kiosk can be the perfect retail solution for the small business. There are many different variants available in South Africa and many of these offer excellent return on investment for the small businessperson.
By making use of a shopping kiosk the retailer does not have to enter into protracted negotiations with large retail stores in order to obtain shelf space. In many instances this shelf space is taken up by products supplied by large manufacturers or importers and obtaining the space to go head to head with these producers can be problematic.
Another advantage of the shopping mall kiosk is that it is easily moved from place to place within the shopping centre environment. This means that the owner of the retail kiosk can cope with changes in foot traffic patterns that can vary during the course of the business day.
A shopping kiosk is also both easy and cost-effective to brand and accessories such as shelving and other display options can be purchased either with the original unit or when required, such as during seasonal variations in purchasing behaviour.
High Impact Low Cost Signage
There are a variety of different signage options available to those companies who want to take advantage of the latest developments in printing technology and the new materials that are available. Some of the most popular types, including banners and flags, are used to bolster the attractiveness of retail display units or are used by companies during exhibitions and trade shows. These types of signage have been available to the exhibitor or retailer for many years, but new developments have made then both more attractive and better value for money than ever before.
Signages, such as pull up banners, are now available in a variety of different shapes and sizes that are very different from the traditional banners. Tear drop banners, Sharkfin banners and flag banners are only three types of banners that can be used both indoors and outdoors.
Versatile Display Showcases for Retail and Trade Shows
There are a variety of different display showcases that are available for use in retail displays as well as at trade shows and exhibitions. The customer can choose to have it designed to suit their individual needs or choose from a variety of standard showcases. These showcases can be manufactured from glass or from acrylic material that is resistant to the wear and tear that is common when these display units are used at trade shows or exhibitions.
Display Cases Are Crucial Exhibition Stand Props
Display cases are found in all retail environments where goods are sold and the shape and size of these cases are largely determined by the environment in which they are placed and the nature of the goods. When it comes to exhibition stands at shows and trade fairs, vertical cases are more effective for several reasons:
- In an environment awash with rival exhibitions, stands and passing visitors, height is very important and tall displays can be seen over the clutter and attract people’s attention
- Exhibition stand space is usually paid for by the square metre and may command a tidy sum, which is why space is usually at a premium; vertical displays accommodate more products and use less space
- As a handy aside, your products are more readily and conveniently viewed if presented to passers-by at eye level and vertical displays do just this
Combining Different Display Cases at Your Exhibition Stand
This is not to say that the tall displays are the last word at any exhibition; ironically, it is the space consideration that brings the trusty old horizontal, counter-type display case to the fore and these two types can be used in deft combination. Tall displays attract attention and get people to stop and look, but you also need working surfaces, counters to sit clients down at and other horizontal areas, so be sure that these double as counter display cases, affording you the opportunity to have even more products in plain view.
Tall display cases may be awkward to carry and move, so they are usually wheeled. The wheels should be lockable to prevent them from rolling away once parked. Tall cases that are square in plan can be set in the centre of a display area, allowing people to view products from all four, glassed sides. Other types may have one opaque side, which should be placed against a wall.
For more information on all the display cases available to you, please contact us.
Merchandising Showcases For Shopping Centres And Shows
Mobile merchandising units are ideal showcases for use in shopping centres where you do not have a shop front or at trade fairs or shows. Essentially, these units are mini-shops on wheels, complete with shelves for displaying products, storage compartments for holding stock and a special space for a cash register. This type of unit is normally manned by a single person.
Types Of Showcases
Many styles are available and your choice will not only depend on aesthetic qualities, but also pragmatic features like whether you require shelves. Some units are rounded, with a counter all the way around and usually, the body of the unit acts as storage space for stock. The structures of these units are usually rather tall, to make the most of the limited floor space available.
Other units display a distinct square-cut style with transparent showcases to view products from all sides and an all-round bench for people to sit down on. These units may be used more for brand advertising than the selling of products and offer lots of space for backlit advertising and other types of promotional material. If you are going to use the showcase in a shopping
centre, you would probably have to follow the centre’s prescriptions as to what its style should be.
Protecting Your Products
If you are concerned that your products may not be safe in these merchandising showcases, you would be pleased to learn that – although they are wheeled – they can be secured to the floor. In addition, you can select a model where your wares are displayed behind perspex windows. Lastly, the entire unit closes up and locks securely when unattended.
Mobile showcases are extremely useful and cost-effective for displaying your products and advertising your brand in different places without having to have a permanent shop front. For more information, feel free to contact us today.
Showcases form an integral part of exhibiting. You will want counters that can serve as showcases as well in addition to one or two vertical showcases. When shopping for showcases look for ones that come with wheels as the showcases are normally rather heavy. If you want to move the showcases around to get the best possible display, you will have to go with the wheel types to ease the task of moving around. You will also want to ensure maximum visibility of the products on display while ensuring that people don’t walk away with your prototypes or expensive products. View our range of showcases to get a feel for what works and what not.
A display showcase will allow any company the opportunity to display their products in a way that makes them easily accessible to both current and potential client. A display showcase can be used in a variety of settings, including exhibitions and showrooms and because many of the more modern display showcases are modular and extremely easy to both assemble and disassemble they are suitable for use by even the novice sales person. In fact even a single person can set up a new display showcase in a matter of minutes.
For more information on how a modern display showcase can improve the presentation of your products, contact us.