August 31, 2011
The business environment is today characterised as highly competitive with companies facing competition not only from domestic competitors but also from international companies that are eager to enter the ever growing African market, using the relatively sophisticated South African market as a jumping off point. This means that South African companies have to become more proactive in the way that they market both themselves and their goods. One of the ways that this is being achieved is through increasing the visibility of the company’s products and corporate identity by using banners and flags. Today these items for display offer companies a value for money option to promote themselves.
Banners and flags are available in a number of finishes and sizes and can be made from a variety of different materials. Each of these banners and flags is suited for a particular marketing use, although some can be used in a variety of settings. Pull up banners for instance are manufactured using an extremely durable PVC material making them suitable for both inside and outside use. However they are best suited for indoors due to their lightweight construction which requires that they be weighed down when used out of doors. Flags can be used as decoration at trade shows or exhibitions and are also used in their traditional capacity at the entrance of business premises. Care should always taken to ensure that the material that the flag is constructed out of makes it suitable for outdoor use and that the printing will ensure that the flag is resistant to fading.
Flags and banners offer a wide variety of different designs for the marketing department to choose from. Banners that are suitable for marketing use include hanging banners and wall banners, as well as tear drop pop up banners which are self erecting, removing any skill that may be required to set up in preparation for an exhibition or trade show. These banners can be used over and over and with today’s printing technology can even feature prints on both sides of the banner. The production of flags and banners relies on artwork that has to be produced by the banner or flag designers or can be supplied as finished artwork by the client. Using the services of the manufacturer to design banners and flags will have an impact on the end price of each unit ordered.
Today’s printing technology has made the production of banners and flags of just about any size possible. In the case of banners even building wraps are today possible. A quick glance at any sporting event will give some idea of how many sizes of flags can be produced. This new technology also makes it possible to produce banners and flags extremely quickly that are an extremely attractive and cost-effective solution. Both banners and flags can be produced with open seems which allow poles to be pushed through the end product making them suitable for outdoor use where the poles can be planted in any suitable ground.
If your company needs banners and flags for a trade show or even for display at your company premises then contact us.