October 21, 2019
Innovative Design Ideas for Display Booths to Attract More Visitors
For a successful exhibition at one of the upcoming trade events, you need a display booth that attracts more visitors. The same old designs simply don’t cut it. Everyone at these events wants to attract visitors. The design of your display booth must be unique for it to be noticed.
We share a few ideas to spark interest, helping you to see how being different can attract more attendees.
Humans are curious by nature. So, when something is hidden or secret, the urge to investigate quickly takes over. But, how can you be secretive?
Enclose your stand, almost as if it’s a cube. With most of the display stands open and airy, the enclosed design will spark interest. With this concept, the visitors must enter to see what’s inside. Don’t disappoint them once they’re in. This is where you must optimise the use of our display walls, event flooring, and lights to create the right highlights. Hand something out, spoil them with beverages and a relaxation area, and give them a reason to talk about their amazing experience.
Mini Spa, Kitchen, or Demo Room
Visitors want something different and they enjoy being pampered. A mini cook-off or spa treatment appeals to the need for attention. Of course, your product doesn’t have to be related to the kitchen or food. You can use the cooking demonstration to explain how your product or service works and then hand out delicious food samples. The same applies to the spa idea. If a scientific approach is more appealing, consider hosting a little science show as if in a lab. Remember to create interest through engagement.
Small Space? Use the Ceiling as a Hanging Space!
Even if your floor space at the Propak Cape event is limited, you can still get your brand noticed. Do so by hanging displays from the ceiling over your booth. Visitors will see the displays from far and come closer to investigate.
Appeal to the need for relaxation with elegant and inviting couches. Add two trendy hanging chairs and spruce up the ambience with stylish beverages.
Magic for Stopping Power
People are intrigued by the mystique of magicians. Having an experienced close-up magician at your display booth to entertain ensures a large crowd. Add brand power through giveaways or let the magician use some of your products in his or her show.
Virtual Reality – Space Exploration
Create a space where visitors have opportunities to try out virtual reality hardware. Take them to fantasy worlds or let them play games. This type of interactive display booth tends to attract the younger tech-savvy crowds.
Everything you need to stand out at the Wines2Whales event on the 25th of October to the 3rd of November 2019 is available from us. Don’t forget about Windaba from the 4th to the 6th of November and the Africa Oil Week from the 4th to the 8th of November 2019.
We provide trade booths and a range of modular stands according to customer needs. Get in touch for more information about our award-winning stand designs for the above and other exciting display opportunities.