June 28, 2011
How do you display merchandise and advertise your brand at trade fairs and shows? Are you sure that your brand is getting the best possible exposure through an effective display stand or merchandising unit? You had better speak to the experts who can supply you with an entire display infrastructure that is both modular and expandable for every type of display.
When you display merchandise at a trade fair or show, the layout and size of the stand may depend heavily on the rules of the show organisers. Often, all the display stands are depressingly similar cubicles and you have to rely on the extra elements at your disposal to distinguish your stand from the rest. To this end, your choice of furniture, marketing media and banners may greatly increase the visual impact of your display.
Colour plays an important role when you display merchandise and you should incorporate your corporate colours in an effective and eye-catching way and your banners should compliment these. Roll-up banners are especially effective and because they roll up into a tube, they are very easy to carry and transport. Many different sizes are offered, up to 1.5 m wide and 2.1 m high, making for a high-impact assault on the senses that can be seen from afar, yet uses little horizontal floor space.
Display Merchandise In Mobile Merchandising Units
Mobile merchandising units are very useful for displaying your wares at shopping centres or elsewhere where you want a presence without necessarily opting for a permanent premises. They are offered in many different designs too, incorporating spaces for displaying products behind transparent and safe perspex windows and with storage space for extra stock.
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