January 18, 2010
If you want your stand to be noticed follow the exhibition advertising tip below.
Go bold – know that there are many competitors at the same trade show and as such you will want people to see your booth from far away. If you were running an underground club, it would have been fine to have a stall tucked away with a secret entrance door, but you are competing for attention. As such make sure your banners are large enough to be noticed and that the displays are attractive enough to get people interested. People don’t read everything they see at exhibitions. Exhibition advertising should be easy to read (scan with the eye), immediately noticeable, and with a target audience in mind. You cannot target the grandma, the grandchild, teacher, parent, teenager, student all in one. Make a choice and align the exhibition advertising with your choice.