February 3, 2010
Factors to consider with exhibition designs
Professional and effective exhibition designs play an integral role in the overall success of an exhibition stand. As such consideration of factors that make exhibition designs successful include that of lay-out, colours used, space usage, lighting, sound effects, visual display designs, air-conditioning, and theme. The exhibition designs should not be merely artworks, but portray a message effectively and boldly. The visitor should never be confused about the message and the goal of the stand. Exhibition designs should target the tastes of the visitors. As such careful research must be done to ensure that the stand lay-out and design will appeal to the target audience. In this respect professional assistance may be required. Branding is important and designs that don’t give branding the priority it deserves should be discarded all together.