November 25, 2011
As South African products become more and more integrated into the global markets overseas and domestic visitors to trade fairs and exhibitions will increasingly be looking for products and services to add to those they already supply an increasingly sophisticated market. As the competition for the supply of these services and products becomes more and more cut throat this companies that have taken floor space at these trade shows and exhibitions will be looking for unique ways to position their product and service offerings. As the demand has grown the services offered by exhibition product manufacturers has grown to keep pace with demand. Exhibition services today encompass an entire product and service industry that serviced the needs of exhibitors.
There are a variety of different companies that today provide exhibition services that include specialist catering, the provision of stand personnel, transport and erection services as well as the all important provision of exhibition stands and booths, as well as the shell schemes that are required by companies that will be taking part in exhibitions and trade shows. The services provided by the exhibition stand experts also gives them the expertise to provide stands for a variety of other uses, such as point of sale stands and even stands used for awards ceremonies. The wide variety of exhibition services provided by these stand manufacturers means that their expertise can be employed in the design of stands for all occasions. These stands can be designed for both indoor and outdoor use and are easy to erect and highly effective even given the premium on space that characterises a company’s participation in trade shows and exhibitions.
Many companies choose to make use of exhibition services that include banner and flag printing. These display items can be used to enliven the appearance of exhibition stands and their robust construction and ease of erection make them perfect for use both indoors and outdoors. The low cost per unit of banner printing means that the organisation can have a variety of different banners printed which can be used for various purposes, such as sponsored events and point of sale presence. The suitability of the banners that are available to companies today means that many different designs are available and the newer printing equipment means that banners and flags of almost any size can be printed at a very reasonable cost, making banner printing a favourite of both marketing departments and accounting departments alike.
The technology that is used for banner printing today is a far cry from that which as industry standard only a generation ago. New printing methods using state of the art inks mean that banner printing remains vibrant and highly visible even after repeated use. The materials used are extremely durable and are suitable for use under a variety of different weather conditions, such as rain or even hail and snow. The banners and flags provided by companies that specialise in exhibition services are also extremely easy to transport from event to events and even the most inexperienced marketing employees can erect items like pull up banners in only minutes.