October 9, 2017
Professional exhibition stands suppliers will tell you that your display or stand plays a vital role in your participation at a tradeshow or exhibition. While attracting attention is important, your exhibition stand must also be able to depict and highlight your products in such a way that it draws the attention of your target audience. While some companies endeavour to create their own exhibition stands, it must be noted that those who trust award-winning exhibition stands suppliers to design and create their displays stand out from the rest. Here are tips on creating an outstanding exhibition stand:
Create a Concept That Ties in With Your Company and Product Themes
It is important to create a theme that tells the customer what your business is about without them having to ask. Your concept theme must clearly show attendees what your products are about.
Carefully Consider Your Space Limitations
If you are hiring a stand space, it is important to know precisely how much space you will have available. Exhibition stand suppliers can create all manner of stands and displays in just about any space, but they need to know what they are working with. Also, if you plan a stand that is too big for your space, it will look disorganised and unprofessional.
Determine the Objective or Function of The Exhibition Stand Before You Design It
Some exhibition stands will be purely for displaying products and catalogues, while others might offer potential customers the opportunity to experience the product and service. Either way, you are going to need to factor in the use of space, where your employees will consult with customers, and how they will try out your products (if this is something you are offering). Make sure that you have a practical workspace plan in mind so that your exhibition stand supplier can create something that fits in with that plan.
Take Advantage of Lighting and Technology
Lighting forms a major design element of any professional exhibition stand. In addition to standard venue lighting, you might want to include lighted signage or use spotlights or coloured lights to highlight certain products. Technology is also a valuable design element. By displaying digital media on your products and services, you can ensure that target audience can have quick access to information. It is also great that they have something to watch while you are helping another customer.
Give Your Stand Some Oomph!
A stand with lighting and signage and displays can serve a standard purpose, but if you want it to really grab the attention of your target audience, it needs something extra. That is where professional exhibition stands suppliers come in. They have the skills and knowledge to create a stand with a little something extra that makes it “pop”. And that is why industry leaders such as Scan Display have become renowned for creating award-winning exhibition stands.
If you would like to learn more about the various display and exhibition stand options available, take the time to get in touch with your local exhibition stands supplier, Scan Display. We are available via email and telephone and look forward to assisting you further.