January 16, 2012
High Impact Fabric System Branding
Many exhibitors at trade shows and exhibitions in South Africa are today choosing to make use of fabric systems for their show stands and display purposes. One of the reasons that these display units have become so popular is the fact that the branding options make use of the latest printing technology which allows for vibrant, high definition photography and product branding on the fabric.
Many companies are today choosing to make use of a fabric system for their display needs because these systems are both lightweight and easy to transport. They are also extremely easy to set up and take down. Many of the smaller types of display units can be transported in a handy carry bag which is supplied by the manufacturer.
The fabric used in the display system is extremely durable and branding of this material is both quick and cost-effective. Many companies make the decision to use corporate and brand logos for branding, however, the close weave of the fabric also allows for much more detailed graphics to be displayed. Photographic quality graphics can be depicted on the fabric and this allows almost any image to be printed onto it.
The manufacturer will usually be able to supply a wide variety of different graphics for use with the fabric display system. The company can also ask for assistance from their advertising or marketing agency to source appropriate graphics from any one of the many graphic libraries that are today available either through the use of the Internet or from specialist image banks. There is usually a cost involved in using these images and the marketing agency will be able to inform the company of this cost and the conditions attached to the use of the image.
Specialised modern printing equipment and technology can today be used to transfer almost any size of image onto a fabric display unit. This image can be used on a single panel or broken up into parts in order to maximise the size of the image which can be printed over several panels.
Fabric system branding can also be used to provide printing on both sides of a fabric panel. This double sided printing is extremely effective in the trade show and exhibition environment, especially where the show stand is situated in the centre of the exhibition space. The use of double sided printing on display units maximises the impact of the available printing area.
Attention Grabbing Printing for Show Stands
In the trade show and exhibition environment the visitor is usually overwhelmed by the sheer number of different companies that are vying for his or her attention. One of the most cost effective ways that exhibitors can make sure that the passing foot traffic notices their stand and takes the time to interact with the show stand personnel is to make sure that the fabric printing that they are using in the branding of their display system is highly visible and of the highest quality.
One of the ways to ensure that the printing on the fabric is effective is to make full use of the cutting edge technology that is today used to print images and branding on display units. Any company that restricts itself to a simple logo or product payoff line is not making full use of the possibilities of today’s fabric printing technology.
Fabric system branding can now take advantage of s full palette of colours and high resolution photo realistic printing to ensure that the potential customer is attracted to the show stand. New generation printers are today able to print extremely large images using inks that are weather resistant and will continue to be vibrant even after repeated appearances at a variety of different trade shows and exhibitions.