How to Market Your Business Using Custom Banner & Flags

May 23, 2013

You’ve done it all, you got the business going and maybe it has been going for a long time, but you just don’t seem to be attracting your target market. That’s when you know it’s time to up the stakes and revamp your marketing strategies by making use of custom banners and flags!  It’s definitely one of the more popular advertising ideas on the market today and it is mainly because it is so cost-effective.

They are available in a wide range of shapes, sizes and innovative designs and can be used as banner signage on your own building or continuous flags along your display front. Anything that catches the eye of your potential customers will be a winner, but you have to be clever about your strategy. Colour also plays an important role in how you communicate with people, and to give you an example using greens, yellows and blue have been shown to improve the way people receive a message

Remember Not to Go Overboard with Your Design

Something that distracts the eye or stresses it will not achieve your desired outcome, which is why you need to keep it simple but innovative and strive to get your product or service across effectively. The artwork should reflect your business products or services innovatively. For effective marketing remember that the closer the customer, the smaller the display and vice versa.

This does not mean that your banner, brochure or stands should have miniscule size type fonts or be the size of a credit card just because people walk past it. Keep it in proportion and try to be as effective as possible depending on the circumstances. Using a kiosk, for example, will require smaller but more plentiful marketing material. Road signage requires less but will need to be larger.

It’s Easier to Use Custom Banners & Flags

If you have a product or service to promote in various places at different times, then a portable solution would be best for you. ‘Quick Ups’ (easy bending poles and fabric) and ‘Roll Up’ banners are easy to use. They are lightweight and easy to set up wherever you happen to be. This makes promotions possible in several areas simultaneously.

All these banners, flags and promotional ideas are custom made to suit your business. Whether your business is ‘quirky’ and fun or more serious in nature, there’s a promotional product for you. In the end, whatever you choose must reflect your business in an interesting way. Marketing your business with custom banners and flags is definitely the way to go.