August 31, 2011
In today’s highly competitive retail business environment a company’s ability to project its corporate ethos, as well as position itself in a busy market where consumers are inundated with marketing messages can spell the difference between success and failure. One of the most cost effective ways to achieve a highly visible presence is through the use of display equipment. The various types of display units that are today available to marketing departments are mind boggling in both their attractiveness and ease of use. Today even the most inexperienced marketing employee can usually be relied upon to assemble display equipment for use at points of sale, exhibitions or trade shows.
Display units today ranges from the simple banner, printed in a single colour, to full colour representations of company logos and products that can be represented in photo realistic quality and designed especially to catch the public eye and encourage retention of the marketing message being displayed. The wide variety of display equipment now means that companies, even smaller start ups and those with a minimal marketing budget, can make a big splash when they want to attract customer attention. Display devices ranges from full colour pull up banners, to display units and hanging banners. Each of these is suited to a specific environment and use; however some pieces of display equipment are at home in the reception area of a company, as well as at the point of sale in a supermarket.
Many of the banners that are today manufactured are constructed using hard wearing PVC which allows them to tolerate the knocks and bumps associated with transportation to and from various venues. This durability when combined with ease of use and excellent value for money have made display equipment, including banners the marketing tool of choice for many marketing departments. New printing technology has also meant that the banners, be they pull up banners or simple roll up banners are more vibrant than has been the case in the past.
Your display equipment specialist will be able to handle any design requirements that you might have and will assist you in producing banners and other display equipment that is world class and able to attract the attention of even the most jaded of consumers. Always remember that design work will add to the cost of display device, so it’s best to build up a library of images and designs that can be sued over and over again.
If you think that your business would benefit from the new technology used in producing display equipment then contact us.