February 22, 2010
Ever thought of using the customers to do the selling at your exhibition booths? Unconventional, yet effective, customers selling products at exhibition booths can boost sales figures tremendously. It is not to say that you have to pay a customer or have the customer do active selling. Simply, get the customers to talk about their positive experiences with specific products or services with visitors to your exhibition booths. This can be done by letting for instance, one of your client companies talk about your product at their exhibition booths or by having a live session at one of your exhibition booths where the company shares their experiences with your customers. Think about incentives that can be used to get client companies to testify about their satisfaction with your products, and you have a winning concept.