August 29, 2019
First African Distributor Conference and Madex Design Expo Hosted in June
We proudly announce the success achieved in hosting representatives of twelve African countries at the first African Distributor Conference at the start of June this year. With the African events industry having the potential of enormous growth, we have taken the opportunity to establish partnerships with several companies in the industry from many African countries. The delegates to the African Distributor Conference also had the opportunity to visit our stand at the Madex Design Expo.
More About the Madex Design Expo
The aim of the Madex Design Expo is to bring together industry leaders from across the continent to discuss relevant topics.
It is the annual marketing, advertising, and design expo, hosted this year from 5 to 6 June at the Sandton Convention Centre. No fewer than 40 topics relevant to the industry came under the spotlight, and participation was excellent.
Due to the growing popularity of the Madex Design Expo, even more seating was made available at the recently hosted event. Hand-picked speakers addressed delegates on topics related to the fundamentals of marketing.
The discussions were held in the seminar theatres. In addition, delegates could browse through the many interesting stands, including that of Scan Display, and had the opportunity to network with service providers and key players in the industry.
Boni Mchunu from East Coast Radio and Kevin Fine from Jacaranda FM were among the speakers. They discussed topics, such as micro content creation, design strategies relevant to mobile marketing, and the difference between marketing and branding.
Many more topics came under the spotlight, and if you have missed this year’s event, be sure to visit our stand at the next Madex Design Expo. You are also invited to make use of our products, such as modular stands and exhibition equipment ranging from banners to kiosks, flooring solutions, and more.
More About the African Distributor Conference
The conference was hosted in Johannesburg and consisted of a two-day programme, jam-packed with product demonstrations and presentations about the leading industry trends, in addition to a factory tour, as well as an interactive workshop on how to develop and grow partnerships.
The delegates enjoyed the browsing of stands at the Madex Design Expo where they gained insight about the local industry. Delegates, such as Charles Campbell Clause, Director of Exhibition Stand Contractors in Kenya, noted that the conference was exceptionally interesting and beneficial for ESC. According to him, they had the opportunity to meet peers from other African countries and learned about new products.
Managing Director of Africast Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda, also gave positive feedback. Chimwemwe noted the important role of Scan Display in helping exhibition stand developers across the continent to stay current with the latest cost-effective and sustainable solutions, as well as trends in the industry.