January 11, 2012
A Versatile Mobile Kiosk
The introduction of new products into the South African marketplace can be full of challenges. This market is highly competitive and many products fail to gain widespread acceptance due to inadequate marketing efforts by the parent company. One of the most cost-effective ways of ensuring that the public is exposed to the product in a professional manner is through experiential marketing where the public is invited to experience the benefits of the product in store. This type of marketing makes extensive use of the new generation of mobile kiosks.
A mobile kiosk today is a far cry from the simplicity of the point of sale installations that can still be found in retail outlets throughout South Africa. These point of sale units are today primarily used for the introduction of product line extensions where the main product line is already present in the marketplace or to promote special offers.
The advanced mobile kiosk brings a full sensory experience to the public and enriches the consumer’s experience of the product, as well as promoting the corporate identity of the company promoting the product in a highly visible and professional way.
There are a variety of different types of mobile kiosks available today. Each of these units is free standing and many will have features such as display cases and unique designs, tailored to the individual needs of the company and the product being promoted.
Today’s mobile kiosk provides revenue enhancing opportunities to the company either promoting or engaged in selling a product. Besides providing an additional point of sale, the kiosk can be moved from venue to venue with very little effort or expense.
There are varieties of portable kiosks available today which takes advantage of new developments in construction material and manufacturing processes, allowing them to be used both in- and outdoors. The new Modulbox concept is one of the most exciting developments in mobile kiosk design. This innovative solution folds out from a box-like structure to provide a fully integrated ultra modern kiosk with excellent branding opportunities. The Modulbox units are also easily portable, making them an immensely attractive advertising solution for the company that wants to take advantage of cutting edge kiosk design.
Enhancing a Mobile Exhibition Stand
In order to get the most from their point of sale mobile exhibition stand or kiosk, many companies choose to supplement the appearance of these units through the strategic placement of other marketing material such as banners and flags. This material is usually also available from the supplier companies providing your kiosks.
By ordering these supplementary materials the company will not only enhance the visibility of the kiosk or exhibition stand, but can also benefit from the savings that can be realised when purchasing multiple units from the same supplier. These marketing materials often come with their own carry bags, making them easy to store in the modern, secure and lockable portable stand.
From a marketing perspective, the mobile kiosk is an effective and affordable marketing tool to get people familiar with your brand and logo. Something you may want to keep in mind next time you are planning to advertise at a special event or exhibition.