July 29, 2009
Trade shows and exhibitions are excellent venues at which to launch new products, especially if the new product is innovative. An excellent example of this is the way that new models of automobiles are always launched at a Motor Show. If you know that you are going to be launching a new product at a particular trade show, it gives you the opportunity of publishing a press release beforehand advertising the event, and of advising all of your existing suppliers and clients of the proposed launch, thus ensuring the maximum of publicity before the event. Scan Display can help by designing and building a display stand around the proposed new product, thus ensuring you of the best possible exposure to attendees.