May 4, 2012
When it comes to outdoor branding it often boils down to a whole new ball game. The reason for that is purely because the costs often begin to escalate the bigger you go. The more repetition you have, the larger your board and the better the location all affect the price you pay for the advertising.
Of course you want the best exposure possible but your budget might not allow you to get the job done effectively. If that happens, you need to find ways to scale down your communication, while still being able to create the impact necessary to make people remember who you are. If you can’t afford to create a big sign that is posted on a highway billboard, you will need to opt for smaller more repetitive measures.
Promotional Flags and Banners are Ideal
The cost of using promotional flags and banners is usually quite cost effective and you can create as many of them as you want, or at least as many as your budget will allow. They are both light and mobile so you don’t have to get stuck with a single location and if you really want to get in to places with lots of traffic, you can target busy roadsides or set up a stand somewhere inside a shopping mall on a busy Saturday.
With the affordability of the flags, you can create a whole lot more of them than you would with any other form of advertising. You can then use them on a number of different street corners or perhaps along the drop-off zone where kids go to school. It would need to be a relevant location of course so it’s important to pick your spots well.
If you are offering a multivitamin for kids then the mall and outside the school would be ideal but it won’t be such a good idea to place it at a gaming conference.
Outdoor Branding is the Way to Get Out There
It’s important to get as much exposure as you possibly can and by placing an advert for your business on a big outdoor sign is a good way to do it. If you can’t afford to rent the advertising space of a big billboard, try to consider alternative options. You can find something that is cost effective and simple without losing the required effect.
All it takes is a little creative thinking and a clever application of the cheaper mediums available and you can turn your outdoor branding campaign into a successful one no matter what your budget is.