August 23, 2013
Nowadays, the only way to get known out in and by your target market is through a well thought of and aggressive advertising campaign. Gone are the days when people depend on simply just word-of-mouth by their customers or patrons. Now, the companies send people out to trade shows and exhibitions, popular advertising and trading events, to be able to showcase their products or services offered. Of course, these people will not be sent there unarmed. Aside from their wit and marketing skills, banners are now accompanying them as they are a key component into luring in the crowd with a short attention span. The more unique the banner display, the better as a good banner needs to attract all the potential buyers and customers that they can get. A crowd favourite is the roll-up banner and there is an art to printing of roll-ups.
These stands are very flexible and are also very dependable when it comes to delivering information to passers-by. It can be used for both indoor and outdoor functions as the display case contains the graphic and images inside. Remember to always choose the best kind of stand for your event and its location. Although usually, the sand refillable stands they come with and PVC vinyl graphics that it uses makes these roll-up ads more suitable for outdoor use. Also, there is a wide variety of sizes you can choose from for your display. These stands can go as high as 2 meter. Also, these banners are quick and easy to assemble and disassemble too since it comes in an encase variety as well.
One has to remember that when choosing a roll-up banner, you have to pay close attention to what material was used in the making of the banner, stand, and base; not forgetting the ad and copy printing of roll-ups. This is essential since the style of roll-up banner set-up you choose may not come with a case.
In general, these banners are quite easy to clean and pack. This allows for optimum mobility and portability. Also, this allows for you to have the best kind of clear and clean display and would render the message and the ad completely readable by anyone who passes by. One has to remember that in advertising, you always have to catch the eye of the market first and keep their attention to you and your advertisement. So size should also be considered; not too large to overwhelm your audience and not so small that it will defeat the purpose of the banner.
Furthermore, let us not forget the actual printing of roll-ups and the quality of the message being displayed. Again remembering that it is crucial to capture the attention of the audience and to attract them to your product using the message on the banner; the message should be clear, concise, and straight to the point. Avoid those unwanted clutter and details. The print of the banner should be aimed at your target market but centred on your product or service being offered. Don’t add too much colour on your banner because that will just be too distracting.
Keeping all of this in mind, if you’re a marketing representative at a trade show or an event, be sure to keep one of these close by to give you that leg-up on your competitors. Call our team at Scan Display today and we’ll help you choose the best banner for your particular use.