March 9, 2012
Promoting at big exhibitions and conferences is a great way to get your product or brand out there – and Markex is an event not to be missed.
Exhibitors have the opportunity to man a stand and market their brand making use of the latest marketing material, like banners, podiums and stands. With the thousands that attend every year, it is a great way to grow your brand recognition, and get valuable product and competitor information.
For 26 years Markex has been a premier exhibition event in South Africa. Located at the Sandton Convention Centre, it specialises in sellers (as well as buyers) of corporate clothing, conference and exhibition venues and solutions, promotional gifts, design and décor as well as event planners and management.
2011 saw over 10,000 visitors attend the event. This is the ideal playground for business owners and entrepreneurs to take advantage of a captive audience. Exhibitions have a strong influence on buying decisions and result in many successful business deals and transactions.
Some of the main attractions of the exhibition include: The annual Road show of the Loerie Awards; USB Speakers Pavilion presenting top business speakers; Pendoring Awards promoting the best in Afrikaans advertising; and the Trade Section where wholesalers and resellers get a personalised setting to conduct business.
Get the Most Out Of Your Marketing
When at a trade show of exhibition you’ll be exposed to a lot of traffic. It’s key to attract them and convert that traffic into sales. Here are some pointers:
When attending a trade exhibition like Markex, do the research and put in the effort to maximise your returns. It’s a golden opportunity to get your brand or product out there.