Reasons to exhibit a trade show display

July 29, 2009

The trade show industry serves a astoundingly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually “every” sub-segment. On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five reasons:

  • To sell.
  • To launch.
  • To correct a misconception.
  • To create an impression.
  • To get create internal “buy-in” for the initiatives above.

These five reasons are sometimes grouped into the generalization “Trade show Impact”. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.

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