January 8, 2010
Exhibition signages are powerful marketing tools. Used effectively the exhibition signages can attract a lot of visitors. The secret is not to use complicated designs. You want to keep the exhibition signages as simple as possible. Keep the information to a minimum. People want to visit many stands during their visit and will certainly not spend three minutes reading your exhibition signages. You need to feed the most important information to them. This means that the main sign should include the company name and logo for effective branding. You will want the visitors to remember your brand and that should be the main focus of the signs. The idea with the signage is to grab attention – enough to get the visitor into the booth and interested enough to view the rest of what you have to offer.