July 12, 2012
Having a new product or a service related business is kind of tough at first. Sometimes, it doesn’t really matter on how well your business plan is or how innovative your business approach will be. When it all comes down to it, it is how you are known and perceived by your prospective clients and customers that will actually matter.
People very often underestimate the power of brand awareness, which is altogether a dangerous mistake. When people don’t know of the existence of your company, how do plan to survive? So basically, what you need to achieve is to create brand awareness in order for you and your business to survive…and what better way to get the ball rolling than joining a trade show?
What are Trade Shows?
Trade shows are events where a group of producers, retailers, and service providers of a certain kind of product or service would join together to showcase their businesses to the public. These are great advertising and marketing events where budding businesses can go let themselves be known. Of course, there is a catch to this: you have to be noticed first and then maintain their attention to you. This is where the designs of trade show booths come in, especially the design of showcase displays.
These trade show booths come in different style and designs; each unique to the cause or purpose or theme of the product or service being advertised and marketed. The booths have to come with a certain one of a kind appeal that is relatable, appealing, intelligent, contemporary and also chic. It is here that showcase displays can help you with jazzing up the booth and attracting customers.
The Visual Appeal
There are different showcase display designs and layouts out there that would help get you noticed. The choices vary from the simple stainless steel rack to the oscillating support rack. In any case, no pun intended, it is always best to go with your trade booth theme; as suggested on http://www.scandisplay.co.za.
Also, it wouldn’t hurt to add a little bit of flash and pizzazz but mix it in with a little bit of sophistication so as not to overwhelm your customers. Remember, you only have less than a few minutes to grab their attention and let them know about your product before they go to the next booth. Your showcase display must be able to draw their attention in to the product they’re containing so you can have a chance to chat with them about your new product. The design of the display case should also be able to entice them further to asking you questions about your product.
Remember also to design your booth in such a way that it won’t look so cluttered that it’s very busy and hard on the eyes. You have to make sure that when visitors and potential customers and clients walk past your booth, they end up feeling all claustrophobic thus deterring them and having them turn away from their booth. As much as it is important to place as much products, banners, and showcase display in your booth, proper spatial rules need to apply so you won’t end up looking like their messy attic. Your customers and visitors need to be able to walk around or at least move freely inside your booth without fear of knocking over and bumping a few displays and items along the way.
Remember, keep your booth colourful, unique, and fresh so you can get the most out of a trade show. This way you will not only create top of mind awareness for your company, but will have a sure foot in the door for new potential clients and customers.