August 29, 2011
In today’s highly competitive business environment every organisation has toensure that its products stand out from the crowd. One of the ways to do this is through the clever design and intelligent placement of signage in a variety of different settings.
Signage can be used at trade shows, exhibitions and at various points of sale. Point of sale signage consisting of pop up banners is especially popular for the marketing of new products. These pop up banners, manufactured from PVC material or nylon have built a loyal following for a number of reasons. The reasons for the popularity of pull up banners is due to the facts that they are extremely easy to transport, incredibly durable and can be set up by even the most inexperienced of marketing employees.
Signage consisting of pop up banners is also extremely popular. These banners are constructed of hard wearing nylon material and are designed to be self erecting once they have been removed from their covers. In order to transport the banners of for storage they are easy to return to a compact form with a simple twist which causes them to fold up on themselves. High visibility signage that is suitable for use at trade shows and exhibitions also includes hanging banners and wall banners that are designed either with eyelets to allow ski rope to be threaded through the banner for hanging or stitched seams that allow for the insertion of aluminium rods that keep the banners in perfect alignment when they are hung.
New advances in colour banner printing mean that signage is becoming more inventive as time goes on. Today specialised printers can produce banners of almost any length. Building wraps are amongst the most impressive signage that can today be viewed covering scaffolding and building exterior around the world. The advances in signage colour printing also mean that weather resistant printing in brighter colours and with a higher definition is now a reality.
For further information on the many types of signage that are today available, contact us.