December 7, 2009
In the financial times of today owning a small business can be a very daunting prospect. It is estimated that 90% of small business will fail within a year. And of the remaining 10%, 5% are likely to slow down and ultimately shut down within the next 5 years of their existence. Most flourishing small business owners will acknowledge that their success relies on a good advertising strategy consisting of a well developed campaign. Underestimating the affects of advertising can be detrimental to the success of your company. Once you’ve calculated your target audience it’s important to do the market research to know which direction to steer your campaign. Getting your business out there can be rather tricky though due to vast amount of competitors around every corner, however the one approach that has proven to have outstanding results is exhibiting your product at the right expo. Creating exceptional exhibition interiors is one way of attracting attention and bringing to light all the unique features of your product/service and is an excellent approach in attaining your advertising goal.
Face-to-face marketing is probably the most effective means of advertising your product, but getting the potential buyer to your booth would first and foremost need to be your main objective. Setting up a stand to promote you and your growing company should live up to its expectations, which are not only to attract people and leave a lasting impression, but to also to portray the essence of what your company stands for. Your exhibition interiors should also be able to accommodate all your needs including sufficient movement space for product viewing and stock storage. Exhibition stands come in different shapes and sizes ranging from banner stands to desktop sized to shell form systems.
Getting a small business off the ground takes a lot of time and dedication, and even with the best resources but the lack of skill of using each to its optimal potential can be destructive. Marketing your business is very easy once you know who you want to reach and how many at a time. Statistically speaking attending an expo is the most promising first step in reaching a wider audience, hence a greater field of potential customers. Your exhibition interiors and exterior play a great role in accomplishing this and should therefore be taken seriously. Scan Display offers professional expertise in various fields of exhibition displays and presentations including stand building, exhibition architecture, graphic design, large format printing and project management. For more information on our services contact us to help you get your business in the right place at the right time