July 8, 2013
We have all been to a big expo of some kind at some point in our lives and most of us will agree that the majority of stall holders all look the same. Every stand you walk past has posters and visual displays to look at of some sort. They also have big signs that show their company name and logo, with big writing that has words like “discount” and “sale” plastered all over the place.
These are usually the things that make them so monotonous and repetitive, and it is usually why we end up forgetting half of the stall holders that we see at the expo. In order to avoid that, you need to be able to do something a little different from all the rest. You need to be able to provide the people with something they are going to remember, something that stands out so that they keep you in mind for long after they have left the exhibition.
Know How to Create a Lasting Impression
Instead of going with the run of the mill options for your stand, try to find something a little different to make a bit of a change. In order for you to do that, the first thing you need to do is look for the key aspects of your business and then find a unique way to highlight them for your visitors. To give you an example of how that works, you could take a look an interior decorating company.
Let’s say they specialise in a glass designs for various aspects of the home and one of those aspects happens to be a glass stair case that has LED backlights in them. Instead of putting pictures of the stairs on a poster, you could actually build a staircase out of them in your exhibition stand and allow people to actually walk on them. Nothing stands out better than a practical example of what you can do, instead of just trying to show people through a picture.
Always Consider Your Layout and Space
The layout and amount space you have for your stand is always going to be the most important thing to think about. When you have limited space to work with, you might end up leaving things out because you have too much stuff to put in your display. When your layout is too cramped, it tends to overwhelm your visitors and they end up avoiding you altogether.
When you are creating your space, you need to remember that you want it to look inviting and easy to walk into. You need to be able to attract a person’s eye, using either colour or movement or both, and the only way to do that is by clever use of your stand and the space provided. When you do something innovative like creating a stairwell to an upper level, you essentially create an opportunity for customers to do something different at a stand.
Making an Impression
The most effective way to give your stand more impact is by being creative about your design so that you can really make an impression. You also need to be sensible about it, so that you make yourself more accessible to those passing by. You also want to be able to get everything there and have it all set up in as little time as possible.
As long as you stick to those rules when you are designing your own stand for the next exhibition, you should be able to turn your stand into a memorable experience for all of your potential new customers.