August 15, 2013
It’s not all the time can companies and other business afford to have an army of sales people out on the streets talking to random people and potential clients about the products or services they offer. Some people actually go out of their way to avoid these sales talks rendering sales people almost useless. Good thing that there is an easier way to get the message out there without have your sales people talk to the busy passers-by/potential clients. Brochures are a good way to get the message across and supply the customers and clients with the information that they need to know about your product.
Typically, brochures are considered to be a type of leaflet promotion or advertisement when it comes to businesses trying to get their name out in the market. This type of promotion is more often used by service oriented businesses and new products that require and in-depth explanation of its specifications and effects. It is also used to advertise different travel locations, business gatherings, events, hotels, and other establishments. Restaurants use brochures as a mini menu guide to get the attention of their customers.
Brochures are also thought of as a shorter form of a booklet. The difference is that brochures use a heavy and think kind of paper, most of the time glossy. Brochure printing uses extensive colour and ink quality to ensure design and print excellence.
There are different uses of brochure printing and styles out there that are being used for different purposes. The leave-behind brochure is the kind passed around after a meeting or gathering that usually contains the summary of what was discussed. The respond to inquiries brochure is usually used to respond to questions a potential buyer may have about the product. This is usually given to customers after a sales pitch. Another use of the brochure is as a support tool. This is given to clients and customers who have already purchased your product and can refer to it for some FAQs about their purchases and some quick troubleshooting techniques.
There are a few tips and things to remember when doing your own brochure printing. Firstly, you have to consider the print size of your brochure. Always take into careful consideration on how you layout the information and images on your brochure so you can be able to deliver your message more effectively. Also, you have to provide print bleed room for your brochures. This is where you leave an extra 1/18th of an inch beyond the edge lines of your margin to allow for any over-the-margin printing.
Lastly, choose the right paper size and quality for your brochure. Remember, your brochure is somewhat of a representative of your business. The last thing you would want is your brochure to be flimsy, easy to break, and hard to read. If your brochure is unattractive, then to the customers, your business is uninteresting as well. Keep in mind that this is the way to catch your customer’s attention and might even reel them in with just the right kind of brochure printing.