February 22, 2010
Cluttered trade show stand display will confuse the visitor. Remember that visitors want choices, but too many choices will leave them confused. Make it easier on the brain to remember, by having a clean cut trade show stand display. Take the guess work out of play. The visitor must be able to immediately recognise what the trade show stand display is about without studying even one brochure. For this purpose clearly identify the objective in relation to the customer’s needs and have all your signage focus on that specific product or service. You want the idea to stick and as such should go bold, simplify the message, and ensure aesthetic appeal.