January 11, 2013
The shell scheme is a familiar sight at trade shows. It consists of three walls, basic lighting and carpeting. In short, the shell scheme is exactly what the name suggests. It is a shell structure that makes it easy to set up the display. The feathers and window dressing are up to the exhibitor.
With most of the shell scheme displays coming in neutral colours the exhibitors must use a bit of creativity to stand out amongst the hundreds of display stands. Adding colour shapes, and a bit of furnishings are what you need to transform the units into master marketing pieces. You will want trade show attendees to remember your stand and for this reason, you have to go all out in creating a stunning display. Remember it is a shell and not a pre-made advertising display. It will be up to you to make it awe-inspiring.
Some tips to help you make the most of a shell scheme:
Contact us not only to order or rent a shell scheme, but also to help you transform the space into a visitor magnet.