Should You Rent or Purchase Your Exhibition Equipment?
Most businesses take part in trade shows or exhibitions to introduce their brands, services or products to the potential target markets, because it is vital that customers become familiar with the brands, in order to make use of them. Because space at these events is very expensive, and you have to get the most value for your money, it is important that you are able to create the most attractive exhibition stand that will not only draw customers to your stand, but also help you to make the most of the space and keep customers there for long enough to engage with your brand and sales staff.
A lot of companies opt for owning their own exhibition materials for their stands, but there are, however, some limitations when it comes to this. For instance, if you don’t take part in regular exhibitions or trade shows, or your products change often, it may not be worthwhile to purchase a permanent stand. Rental may be a better option.
Because exhibitions are enormously important for getting your brand and your customer together, and to find new markets and prospects, you have to ensure that your stand is more engaging than those of your competitors. This not only draws the right people to your stand, but it also keeps them there, thus allowing them to interact with your product or service, and learn more about what you can provide, as well as how it can benefit them. Setting up such a stand can be difficult. Usually, marketing and sales professionals have their own ideas about how things should work and what it should look like. But what you need has to be innovative and modern, and should represent the identity of the brand as well as possible.
If you are trying to decide whether to purchase or rent your exhibition equipment, read this:
- Are you new to exhibiting?
If you are not that au fait with the world of exhibitions, you may need some help in the beginning. Renting will give you flexibility and expertise that you may not necessarily have if you decide to purchase your exhibition equipment. Renting these items will help you to know what works and what doesn’t. There are a lot of things to learn in this industry, and starting out easy with a rental and an experienced exhibition stand designer is the best way to go.
- Are you an irregular exhibitor?
If you don’t constantly make a play for trade shows, or you only attend one or two exhibitions a year, it may not be worth your while to invest in the purchase of exhibition equipment. Rental is also a lot better if you don’t exhibit frequently. It means that you don’t have to pay for storage and maintenance of your exhibition equipment, and that you always have access to the latest exhibition equipment on the market. If you don’t exhibit at least five or six times a year, it is simply not worth the investment of purchasing all your exhibition equipment.
- Do you exhibit at remote places or overseas?
It is very painful and expensive to haul an entire stand across a country or overseas. This means that you are much better off tapping into the local resources that are available. You will be free of all the extra luggage, checking things in and checking items out of cargo, and repeating the whole process on the way home. It makes sense when you think about it, and you will find that rental is a lot more cost effective.
If you are looking for some serious expertise and awesome exhibition equipment to rent in South Africa, just contact our talented team at Scan Display.