Meetings Africa 2020 Focusses on Shared Economies


Meetings Africa 2020 will be hosted in Johannesburg at the Sandton Convention Centre from 24 to 26 February 2020. It is considered the epitome of international travel, tourism and recreational services events.


The focus of expo is the highlighting of the continent as a prime tourism destination. During the expo, an extensive view is given about the travel industry on the continent. The exhibition is a superb spot for meeting influencers in the industry and developing an international network of experts, investors and key role players.


For visitors to the expo, it also represents the ideal place for booking holiday trips to places across the continent. With the aim of the event being to create a platform for business to business networking and business to client marketing exposure, it covers the entire spectrum of tourism, travel, recreational, and hospitality services on both the business- and client-side of things.


A diverse range of brands, services, products, and opportunities are displayed and introduced during the event. Industry professionals meet up to promote the continent and create awareness of Africa as a holiday destination.


It will be the 15th event, and as such, the event is expected to be exceptional. It is hosted by the South African National Convention Bureau (SANCB). Trade exhibitors have been invited to showcase their offerings at the event whilst interested attendees are invited to book tickets early on.


The Pan-African trade event has the theme of Shared Economies for 2020. This highlights the collaboration needs of industry professionals and the importance of working together as a continent because tourism is key to improving the economies on the African continent.


Products from many countries will be on display. In addition, the Meetings Incentive Conference and Exhibition (MICE) will add the discussion and decision-making element to the event.


With thousands of meetings taking place between exhibitors and visitors, it is an event not to miss as a trade exhibitor or buyer. The impact of the MICE players is huge as it affects not only the tourism industry, but also larger economies because of the positive ripple effect of job creation and business opportunities.


The event targets from travel agencies to associations, event planners, executives, and booking agencies. Exhibitors benefit from opportunities to meet with more than 400 qualified hosted buyers in face-to-face meetings. A targeted business match-making platform is in place and industry peers can network across the different sectors. Participants can launch their new products or be introduced to such, have opportunities to network, in addition to gaining information through educational sessions.


Participants from cruise liners to spa resorts, conference organisers, travel publications, accommodation providers, and tourism authorities form part of the participant and buyer lists. PR agencies, marketing companies, incentive houses, association buyers, and sales agents also participate in the expo. The participating country list is impressive whilst people and organisations from countries such as Argentina, France, Singapore, Sweden, Kenya, China, and Korea, to name only a few, are expected at the event.


Thousands of visitors are expected with the estimated exhibitor count at more than 500. It is a must-visit and participate event. Join other role players, exhibitors, and buyers at the significant Meetings Africa 2020 expo.