Even though at times it can be tempting to get really complicated with your marketing campaigns, the old adage of the simplest marketing campaigns is the best still rings true. However, even though this piece of advice is relevant at times, there are many other marketing and advertising tips worth paying attention to. Trading and operating in the retail sector in South Africa is becoming increasingly competitive and more challenging for retailers in large part due to the many new options that’s becoming available to consumers.
Competition from foreign brands like Walmart’s Massmart Holdings operating giant brands like Game, Makro and Builders’ Warehouse makes it increasingly difficult for smaller retailers to gain market share in the country. However, there is still no substitute for a sound marketing and advertising campaign and if you invest in it, you will be sure to enjoy a healthy return on your investment.
Tips for Marketing and Advertising your Retail Concern
One of the things to remember is that an effective retail marketing campaign and strategy doesn’t necessarily need to translate into an expensive campaign. You may, however, need to think outside the box. George S. Patton describes it best:
“If everyone is thinking alike, then somebody isn’t thinking.”
Sometimes all that it will take to author a powerful marketing strategy and campaign is to think up new ways that you can deliver benefits to your consumers. The objectives and aims of the tips in this article is to increase word-of-mouth about your store, increase foot traffic and brand loyalty among customers and a combination of the above.
- Interior signage: In-store promotions and interior signage has been a staple of the retail sector for many years. You have the customers in your store so why not use the opportunity to communicate your branding and marketing message to them? Using quality designed and executed interior signage is one of the best ways to deliver your message. Your in-store consumers likely already have some level of trust towards your brand and if you use beautifully designed interior signage to market your products, then half the battle is already won.
- Retail displays: Quality retail displays will help you to accentuate the very best elements of your products. Aside from that, it can also work towards your retail concern’s branding. There are so many options you can choose from and working with professionals such as Scan Display will provide you with all the expertise and experience of our talented and dedicated team.
- In-store promotions: This is one of the best ways to increase both brand loyalty and to get feet into your store. Creating a combo product that provides customers with discounts over buying the items separately is also a great strategy. The aim here is to increase your average transaction amount as this will directly lead to increased overall revenue. While you may reduce your margin slightly, but offering your customers a solution that makes sense to them, you will subconsciously be training them to spend more in your store upon each subsequent visit.
These are a few of the retail marketing and advertising tips that will help you to increase your market share and to solidify consumer loyalty. At Scan Display we specialise in the design and execution of interior signage and retail displays along with many other retail marketing and advertising solutions. We are dedicated, experienced and motivated to help our clients achieve their marketing goals and objectives.
The team of industry professionals at Scan Display will happily provide you with other marketing and advertising tips that will help you to further expand your market reach. Contact us to learn more about our retail marketing products, services and solutions.