Promoting at big exhibitions and conferences is a great way to get your product or brand out there – and Markex is an event not to be missed.

Exhibitors have the opportunity to man a stand and market their brand making use of the latest marketing material, like banners, podiums and stands. With the thousands that attend every year, it is a great way to grow your brand recognition, and get valuable product and competitor information.

What Is Markex?

markex displayFor 26 years Markex has been a premier exhibition event in South Africa. Located at the Sandton Convention Centre, it specialises in sellers (as well as buyers) of corporate clothing, conference and exhibition venues and solutions, promotional gifts, design and décor as well as event planners and management.

2011 saw over 10,000 visitors attend the event. This is the ideal playground for business owners and entrepreneurs to take advantage of a captive audience. Exhibitions have a strong influence on buying decisions and result in many successful business deals and transactions.

Some of the main attractions of the exhibition include: The annual Road show of the Loerie Awards; USB Speakers Pavilion presenting top business speakers; Pendoring Awards promoting the best in Afrikaans advertising; and the Trade Section where wholesalers and resellers get a personalised setting to conduct business.

Get the Most Out Of Your Marketing

When at a trade show of exhibition you’ll be exposed to a lot of traffic. It’s key to attract them and convert that traffic into sales. Here are some pointers:

  • Have Giveaways – Nothing pulls in a crowd like free stuff. Have giveaways or samples of your product. Once you attract the crowd, get them interested and make the sale. Be prepared to handle volume and don’t let any big fish get away.
  • Competitions – Having a competition or lucky draw is always a good incentive for people to be interested in your booth. With every purchase give them an entry to a big draw prize. It keeps people interested and incentivises sales.
  • Stand Out – Make sure your booth stands out from the rest. Have eye-catching banners and backdrops to attract the consumer. A well situated podium will let them know you’re available to answer questions.

When attending a trade exhibition like Markex, do the research and put in the effort to maximise your returns. It’s a golden opportunity to get your brand or product out there.