by Ceri | Sep 26, 2013 | Retail Marketing
Those in charge of leasing and managing shopping centres and retail malls in South Africa know that the marketing aspect is part and parcel of the management function and strategy. Each shopping centre should have a predefined marketing strategy that will serve to keep the customers coming back to the mall and also keep the tenant mix eclectic the roster filled.
There are, unfortunately, far too many landlords who ignore or overlook the marketing process simply to focus on expenditure control and on the rent of the property. Retail display products for shopping centres is perhaps one of the most effective and most affordable ways you can market your shopping centre to the general public. Remember, you’re not simply advertising your mall, you’re advertising an image. Chances are that the majority of the stores located in your mall are doubly available in a 20km radius of your mall, especially the large chain stores.
So why should shoppers head over to your mall to do their shopping and spend their hard earned Rands? That is the question you need to address and invest both money and time to answer properly. You also need to face the reality that customers help the tenants pay their rent. The reality is that a successful shopping centre will grow and expand and also consolidate its market rental profile. The short term upside of this can be improved property values for the landlord.
Market Your Shopping Centre Using Retail Displays and Other Tips
- Customer interaction: Your retail displays for shopping centres should be focused towards the customer. Customer interaction with your marketing programs is achieved through retail displays, mall activations, special events and competitions, to name a few. The mall’s tenants will also have ideas on this.
- Local area relevance: Combining your marketing strategy for the mall with the community will add local area relevance which further appeals to customers. This can be achieved through working community clubs and groups. These groups and interests are very likely to have an interest in putting up frequent retail displays in your shopping centre or placing booths in the common areas of the mall – all to the benefit of your retail space.
- Trust the experts: In order to ensure that you receive the very best return on your investment you can partner with a professional marketing consultancy group that can offer valuable advice. It will also ensure that potential disputes between your marketing efforts are avoided.
How Scan Display’s Retail Displays for Shopping Centres can Help Your Marketing Efforts
We are a leader in the southern African display and exhibition industry. Our specialty includes award-winning retail displays, stand designs and exhibition and events infrastructure. There are many reasons why our success has grown from strength to strength, including our extensive product range and our international footprint of Scan Display branches and distributors. We also specialise in in-house design, print and production facilities and our motivated and exceptionally talented team of professionals are focused on offering great value to our customers.
Some of our popular products include retail merchandising units and shopping mall kiosks that offer a moveable option for retail displays. It also includes security features while at the same time providing additional revenue opportunities for the shopping centre. These products are designed by an international company with more than a decade’s experience behind them.
Our team of Scan Retail industry professionals include industrial designers, architects, interior designers and graphic designers along with production and print facilities. This, in addition to our exceptionally high quality product range places Scan Retail in a favourable position to design and produce displays that both engage and attract customers.
Our customer focused approach ensures that we are able to capture and bring to life the vision of our valued clients. Our team of industry professionals will work with you to help you realise your vision for your retail space. If you need more information about the many great services and products from Scan Display and want to find out more about our retail display products for shopping centres contact us today or shop online at our user-friendly website. Our team of professionals will work with you to make sure your corporate personality shines through your retail displays.
by Ceri | Jan 24, 2012 | Display stands
The Various Retail Display Options
In the highly competitive retail environment companies Viagra launch new products or services or want to retain their market share when other competing products are introduced to the market usually increase their marketing activity. One of the most effective ways of ensuring market share is by allowing customers to interact with products in a meaningful way. Many companies make use of retail display stands and point of sale displays in order to attract the attention of potential new customers and encourage customer loyalty amongst their existing customer base.
These companies can today choose from an enormous variety of different point of sale units. Moreover, the many retail display products that are available from exhibition and show stand manufacturers has ensured that there is a display solution which is suitable for any company, no matter how specialised their needs.
New manufacturing and design methods have also led to a decrease in the cost of custom designed retail display units and many companies are ordering display units that have been specifically designed to differentiate their products or services from the competition.
The many options that are available today range from smaller units, that are easily portable and can be both set up and manned by a single employee, to larger and more elaborate display units which have a variety of different features built into the unit.
Many of these more complex retail display units are designed to offer security features that allow for the safe storage of demonstration materials or stock. These units can also include equipment for the preparation of hot food or beverages. Some also have built in refrigeration units that allow the staff manning the unit to supply chilled samples of beverages and other foodstuffs that might require refrigeration prior to preparation.
The display units used in shopping centres are extremely popular due to the fact that they not only increase the exposure of products and services but also offer companies additional revenue opportunities. This can be especially important when shelf space in retail stores is at a premium.
The Advantages of a Shopping Kiosk
A shopping kiosk can be the perfect retail solution for the small business. There are many different variants available in South Africa and many of these offer excellent return on investment for the small businessperson.
By making use of a shopping kiosk the retailer does not have to enter into protracted negotiations with large retail stores in order to obtain shelf space. In many instances this shelf space is taken up by products supplied by large manufacturers or importers and obtaining the space to go head to head with these producers can be problematic.
Another advantage of the shopping mall kiosk is that it is easily moved from place to place within the shopping centre environment. This means that the owner of the retail kiosk can cope with changes in foot traffic patterns that can vary during the course of the business day.
A shopping kiosk is also both easy and cost-effective to brand and accessories such as shelving and other display options can be purchased either with the original unit or when required, such as during seasonal variations in purchasing behaviour.
High Impact Low Cost Signage
There are a variety of different signage options available to those companies who want to take advantage of the latest developments in printing technology and the new materials that are available. Some of the most popular types, including banners and flags, are used to bolster the attractiveness of retail display units or are used by companies during exhibitions and trade shows. These types of signage have been available to the exhibitor or retailer for many years, but new developments have made then both more attractive and better value for money than ever before.
Signages, such as pull up banners, are now available in a variety of different shapes and sizes that are very different from the traditional banners. Tear drop banners, Sharkfin banners and flag banners are only three types of banners that can be used both indoors and outdoors.
Versatile Display Showcases for Retail and Trade Shows
There are a variety of different display showcases that are available for use in retail displays as well as at trade shows and exhibitions. The customer can choose to have it designed to suit their individual needs or choose from a variety of standard showcases. These showcases can be manufactured from glass or from acrylic material that is resistant to the wear and tear that is common when these display units are used at trade shows or exhibitions.
